Health Care Marketing Research Paper Example | Topics and Well Written Essays - 500 words

Health Care Marketing - Research Paper Example The researcher states that the idea to provide healthcare insurance was prudent, which was sponsored by employers. The insurance scheme became unaffordable for the elderly who did not have a source of income, the scheme left millions of Americans uncovered. The government has stepped in the healthcare industry and provides medical coverage for all Americans. Recently President Obama signed into law the healthcare bill famously known as Obamacare. The bill revised the way physicians were to be paid. As stated in the law doctors will be paid based on the quality of service offered to the patients rather than the number of times the patient was checked by the doctor. The idea to offer medical cover is indisputable a brilliant one and credit has to be given to those who initiated it. Medical industry cannot operate alone it has to depend on other factors that will enhance its service level. Technology has been integrated with the medical field and hospitals need to be abreast with the de velopment in the technological field. The use of bio-medical equipment such as X-ray machine, CT scan et cetera is common in hospitals. Engineers are busy in workshops trying to come up with devices that are better than those being used. Due to change in lifestyle Americans, massage equipment is  being designed to meet the growing demand for the service. Hospitals have installed this equipment to help their patients in the recovery process. There are mobile applications that help patients track their health status. These apps can perform several functions such as detecting blood pressure. Research on medicines is a continuous process in the medical field; the main objective is to improve the efficiency and effectiveness of the present drugs. Patients need their information to be secret (privacy), which is their right.