Apple vs Samsung

Which sensation is correct, orchard apple tree or Samsung? A eagle-eyed with the rapid development of acquisition and engineering science, electronic products has became a really important part of our life. And there be legion(predicate) another(prenominal) electronic companies in the world such as apple, Sony and Samsung. apple and Samsung argon two of the healthy-nigh famous electronic companies in the world. They both score abundant kinds of electronic products such as smartphones, tablets and computers. So there ar many equivalences of these two companies products. In 2011, there is a lawsuit of orchard apple tree acc practiced the Samsung that they damage their many patents in samrtphones and tablets fields (Jackson, 3). as well orchard apple trees complaint include specific federal claims for patent infringement, false designation of origin, unfair competition, and brand infringement, as well as state-level claims for unfair competition. (Jackson, 4)Although ap ple won the lawsuit, exclusively the same after that the Samsung accused apple as well. And these lawsuits are still continuous. These start out peck pay much forethought of the comparison of the two companies. numerous nation want to know which one is the best electronic gild in the world. To answer this question polar people sop up different ideas.Most people think Apple is purify, however others take Samsung. And, following are look fores close the two companies, they will tell people the reasons that why Apple is better. Apple Inc. is an multinational corporation head bunsed in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and individual(prenominal) computers. The company was founded on April 1, 1976, and incorporated on January 3, 1977( , para. 9). There are many kinds of products that it produce, however Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad.Also Case Study will describe why Apple Inc. is a very successful company.Its software includes the OS X and iOS operating systems and the iTunes media web browser ( Fisher , 3). Apple is the worlds third-largest officious phone maker after Samsung and Nokia. circumstance magazine named Apple the virtually admired company in the join States in 2008, and in the world from 2008 to 2012 (Fisher, 5). However, the company has received widespread reproach for its contractors labor practices, and for Apples own environmental and business practices (Musgrove, 35). All these things tell us that Apple is a successful company and it have a omnipotent strength. pic Figure 1 The logo of Apple This logo is the logo of the Apple Inc. The silvery white give a person with science and engineering tactile sensationing. This is the meaning of the logo the bite off the gap arouse the quirk of people, doubt, want to know the taste of apple will personally have a taste (Niv N. P. ). According to Michael M. Scott the former president of Apple Inc. it is the most expensive and creative logo ever designed. ( para, 5) Samsung is a due south Korean multinational conglomerate company headquartered in Samsung Town, Seoul.It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean company. Samsung produces around a ordinal of South Koreas total exports and its revenues are larger than many countries GDP in 2006, it would have been the worlds 35th-largest economy. The company has a effectual influence on South Koreas economic development, politics, media and culture, and has been a major driving force behind the Miracle on the Han River (kelly, 56). Samsung is similarly a great company, it is the South Koreas national industry.And it is the pride of all the South Korea people. As well Samsung is a company has a long history, it was made up in 1938, and with the 75 years of development, it has became a first co mpany. Samsung similarly has many famous products, but the most well-known is the wandflower series products, such as smartphones coltsfoot s3 and tablets wandflower note2. picFigure 2 The logo of Samsung This figure is the logo of Samsung company, it is a concise and clear design, and the sideling background verbalized Samsung peoples positive and enterprising spirit (Niv N. P. ).All above show people the powerful of the Samsung company, it has the strength to compete with the Apple company. With the fast development of engine room, a diffuse of new stuff appeared. These products become the most powerful things to prove the technology of their company. Many uprights do researches to compare these products of two companies because products bay window tell people the quality of each company clearly. In addition , all the products pinnacle class products from smartphones and tablets market. Such as iphone5 and extragalactic nebula s3. People compare each details of them an d try find which one is better.Through Chaffins research people groundwork found that a lot of evidences that believe iphone5 is better. Firstly, iphone5 unveiled at 2012 September, at the first calendar week, iPhone 5 sold millions. Even galaxy s3 sold 10 millions units during 4 months, iphone5 just cost 7 days got the half do of galaxy s3 sold for four months( Chaffin, 1). Then, he make some go on analysis that start with design. The thick of iphone5 is 7. 6mm and galaxy3 is 8. 6 mm. iPhone 5 just makes the carcass as thin as possible, a full millimeter little than Samsung galaxy 3. ( Chaffin, 3). And apple has besides try to make the phone feel a bit less severe in the hand.Even there also had some slight issue happened on iphone5, because of a part of outer(a) skin made by aluminum ,the character is more easier be scratched. A lot of user feels a little angry almost this. Next, for harbour, obviously galaxy 3s is bigger. but the Apples technology is higher. it makes th e class looks more clear. For power, just like before iPhone always use non-removable outpouring and galaxy use removable battery(Chaffin, 3). According to this research, they think iPhone5 is better than galaxy s3. From this, Apple is better than Samsung in Smartphone field.When it comes to tablet market. According to Catanzariti the tablet expert ,New pad have the best scream retina. The retina screen is by far and away the best ostentation on any mobile device weve come across. (page, 2) . People force out see the texts on this screen more clearly and easily. Even Photos and idiot boxs look bright and vivid can have a better presentation. The iPads screen is so sharp that it invariably highlights the low quality of many images on the Internet ( Catanzariti, para3). By comparison, the Samsung Galaxy Note 10. 1 has a larger screen with a kinda standard low contract .Whatever from the definition or the presentation of texts and pictures Samsung Galaxy Note less the than the new iPad. This means it wont be able to display the same super crisp text as higher resolution screens. ( Catanzariti, para5). So most researchers take New iPad, and it can prove that Apple is better than Samsung in tablet field. In computer market, Apple is better , Apples computers such as Macbook is one of the top class computers in the world, and Samsung do not has any computer reach it. Young people like Apples computers because its fashion appearance design and they give them a sense of science and technology.However, the Samsungs computer do not have these factors, just have a common appearance. Adult people prefer Apples computers because they have a faultless operating system, and its very help for design and other professional works. In addition , Apple computers users are more than 3 times of Samsungs users in the USA ( , para 7). Researchers also do many researches of satisfaction. According to J. D. designer& ASSOCIATES 2012 U. S. TABLET SATISFACTION STUDY, apple ta blets are tops in node satisfaction. The study measured satisfaction using five factors on a combined 1,000 point among customer who used their tablet for less than 2 years.The factors include such as performance, ease of operation, styling and design, features, and price. picFigure 3 Tops In User SatisfactionTWICE This Week in Consumer Electronics Figure 3 show Apples tablet satisfaction is most high, achieving a score of 848 by considering well in performance, ease of operation, styling and design, and features. amazon followed nearly at 841, and Samsung came in third as got 827 rating. And below the industry fair of 832 points, followed by Acer, Barnes &Noble, and HP. Gap between Samsung and Apples score of 21.Although it is a low occur ,his is not a number to be ignored, because the users number of their tablets are very high. In comparison with the only Apple and Samsung, as this research, customer prefer Apples tablet more than Samsungs tablet. Some people can say that th is study alone, in this papers conclusion cannot say Apple is better. However, The survey was based on experiences reported by 1,985 tablet owners in July 2012. (Calif, para 6) Overall satisfaction was 857 among owners who watch ternion or more hours of video per week on their tablet, or 45 points more than people who dont. Calif, para7) In addition, people who spend troika or more hours seeing video are more in all likelihood to purchase another tablet from their current manufacturer in the prox than are those who do not watch as much video content, the company said. The percentages are 90 percent and 81 percent, respectively. The survey also found that tablet owners spend 7. 5 hours per week browsing the Internet, reflection videos, listening to music and reading books on their device compared with 9. 6 hours per week on a personal computer for the same activities. As can see, tablet was used various functions and multiple perform by applications that use the master. Calif, para 8) When seen from a variety of used tablet, Can expect that the Apple tablet preference and other Apples products are also better than Samsungs one. As mentioned earlier in this paper, as well as that Apple can be seen to people to more go ahead and pass on technology, productivity than Samsungs did. With the researches above, more people prefer Apple. However according to the Beer Jeff the author of APPLE SMASHER In the second quarter of 2012, Samsung shipped about 50 million smartphones, the most ever sipped in a single quarter by any vendor, according to market research firms Strategic Analytics and IDC Worldwide.By contrast, in the latest quarter Apple sold 26 million iPhones and Research In Motion shipped just 7. 4 million Blackberries. (Para 7) He also discusses about the consumer goods company Samsung, and also pay attention on the Samsungs business strategies about how Samsung can selling more smartphones than the company Apple. Besides this article include what differ ent between Samsung and Apples social media marketing, hardware and software. However, he just talk about the sales of only one year and only in the smartphone field.When it comes to the solid electronic products market share, Apple takes more parts than Samsung. The user of Apple of electronic products is also more than the users of Samsung. In addition, after the Samsung lost the lawsuit, many Samsung users sold their phones, they wonder some functions of Samsung phones would not work. Samsung indispensable to Apple is a good competitor, Of these two companies compete, consumers are able to access the more advanced technology. These positive competition exist Samsung and Apple, and the company has made efforts to better technology and customer service.Therefore, competition continues to be positive, and the evolving technology in consumer products to better enclothe their own would pick that. (Carrier, 6) The two companies all have their advantages and shortcomings, they are bet ter than each other in different fields, but with the comparison they have, the both becoming better. In conclusion, this paper shows the various aspects, the current technology in society the more advanced the opinion that Apples products have. Works Cited Catanzariti, Ross. Tablet comparison Apple new iPad vs.Samsung Galaxy Note 10. 1. Web. 10 August. 2012. Chaffin,Bryan. Spec par Apples iPhone 5 vs. Samsung Galaxy S3 The Mac Observer. 15 Sep, 2012. Print. Calif, Apple, Amazon Tablets . Tops In User SatisfactionTWICE This Week in Consumer Electronics, 1 October. 2012. Beer, Jeff. 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