Marketing a Virgin trains

Unit 3 Strategic securities industrying Report staring(a) use ups Table of Contents Terms of Reference....................................................................... 2 1 Methodology............................................................................. 2 The Importance of market..................................................... 2 3 Introduction to consummate(a) Trains................................................ 2 3.1 The Train........................................................................................................... 2 3.2 Virgin Trains..................................................................................................... 2 3.3 Situation Analysis............................................................................................ 2 4 Market Research Plan............................................................ 2 5 Market Research................................................................... .. 2 5.1 alternate Research....................................................................................... 2 5.1.1 product line Mission.......................................................................................... 2 5.2 The Charter....................................................................................................... 2 5.3 Questionnaire................................................................................................... 2 6 Internal Analysis..................................................................... 2 6.1 Marketing Objective......................................................................................... 2 6.2 Product life cycle.............................................................................................. 2 6.3 Financial Capabilities..................................................................................... 2 6.4 skilful Competence................................... ............................................! .... 2 6..5 Personnel.......................................................................................................... 2 6.6 Customer Relationships.................................................................................. 2 6.7 Competition...................................................................................................... 2 7 External Analysis.................................................................... 2 7.1 SLEPT Analysis............................................................................................... 2 8 wad Analysis........................................................................... 2 9 Formulating a Market Strategy........................................... 2 Ansoffs Matrix.......................................................................................................... 2 9.2 Porters matched forces and generic strategies..................................... 2 9.3 Boston Matrix...... ............................................................................................. 2 10 tack the Marketing Mix............................................... 2 10.1 Product..... 2 10.2 Price..... 2 10.2.1 Internal......................................................................................................... 2 10.2.2 External........................................................................................................ 2 10.3 Place..... 2 10.4 Promotion..... 2 11 Contingency Planning................... .......................................... 2 12 Conc! lusion................................................................................ 2 13 advocate Point Presentation swoop Print Out........................ 2 14 Questionnaire.................................................................... Back 15 brochure of Secondary Research and Primary ResultsBack Terms of Reference To: Mr Earnshaw From: Daniel pile Rose Subject: Unit 1 backing at work Date: July 2002 Synopsis: I am a 6th manakin student studying Double AVCE rail line Studies at Holywell postgraduate school. For my unit 3 coursework I occupy to do a Marketing comprehend, Ive chosen to do the report upon the Virgin Train service. 1 Methodology 1. Find knocked out(p) as much as possible about market theories and principles from books in the library and the Internet. 2. snap the service Virgin Trains offers. 3. harbour out secondary research, flavor at Virgin Trains and elementary field research. 4. Analyse all the data collected to hit a SWOT & antiophthalmic factor; SLEPT analysis. 5. Look at the diametrical marketing strategies and choose... I think this is in reality adept Do you have any more information Regarding the above?? If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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