Ducati

Memorandum Subject: Ducati: In Pursuit of Magic (A) Date: Feb. 19th 2013 Ducati is one of the premium motorcycle producers specializing in sport segment superbike from Italy. The company experienced booming in sales and reputation in 1996-2001. This boost had attracted Texas Pacific Group to pursue controlling interest in the company for higher expected future return. The economic boom somehow masked the mistakes made by Ducati during the period. When sales started to decline during 2002-2005, three major problems started to become more obvious among the management team: * Product discontinuity. Cost disadvantage compared to Japanese producer. * Decline in sales in U. S. market. Ducati needed to addresses these problems to put the company back on track. Before offering solutions to any of the problems mentioned above, we would like to dig into details about the industrial background, company strategic positions, and competitive advantages and disadvantages about the company. These an alyses are especially beneficial to help identify potential opportunities and threats of the motorcycle industry and its sport segment. Five forces analysis are supplemented to our analysis. Threats: * Rivalry: rivalry among industry and the sports segment came from United States and Japanese motorcycle makers. There are intense competitions among brands for entire industry as well the sport segment. A major competitor for cruiser is Harley-Davidson, and Honda and other Japanese motorcycle producers constitute major competitors for the sport segment. * Currency fluctuation: exchange rate posted issues for international operations. Ducati and fellow motorcycle companies engaged in operations all over the world, exchange rate fluctuation generated uncertainty for the company.This is for both the industry and for the sport segment. * Substitutes: there is a high incentive for alternative transportations for the US market. This hurt the industry as well as sport segment. * Government re gulation: Chinese government posted regulations that prohibited motorcycle usage domestically for various reasons. This makes it hard the entire industry as well as the sport segment. * Entrant barriers for industry: low entry barrier due to three reasons. First, people with knowledge can build motorcycle easily. Second, low capital requirement for entrants. Last, there are low switching costs for customers. Opportunities: * Entrant barriers: high for the sport segment due to technology advancement, better design and engineer work, high capital requirement for entrants and distinctive incumbency advantages for established brand. * Buyer’s power: low. This is caused by the brand power and the brand loyalty. People want to pay premium for the bike to feel cool and different. There is a huge demand for motorcycle. * Higher buying power in BRIC. Consumers in those countries are more likely to spend on motorcycle. This is beneficial to the industry, especially the sport segment. M ore diversified riders lead to market growth. There are more women riders than ever before. This is beneficial to the industry and to the sport segment. The following part included company analysis and analysis of company’s strategic position. * Value drivers and competitive advantages: * Use a unique Desmodrimic valve control system to increase the engine performance * Use a engine that were built in a L-twin design to improve aerodynamics and weighted lighter * Special motorcycles had a low-hum sound. * Frame gave greater rigidity, handling power, and enhanced speed.It offered more compact design architecture. * Superb in-house design and external design team teams. * Related field that increase value: Ducati Corse racing, apparel, local Ducati clubs, Ducati museum, Ducati riding experience training course, Ducati. com and Ducati’s multi-franchise distribution points and mono-franchise Ducati retail stores. * Cost drivers: * The large research and development for con secutive years. * Marketing cost associated with selected motorcycle publications. * The production line used the lean manufacturing, which decreases the production costs. Competitive disadvantages: * Cost disadvantage. Japanese motorcycle makers can produce cheaper bike with advanced technology. * Product discontinuity. Evolution of products that consumers do not recognize. * Do not intend to stretch and extend business to cruiser motorcycles, i. e. limited customers. * Relatively low market share than major Japanese companies, which occupied about 78% of total market share. This lead to low brand recognition. Even though Ducati has its competitive advantages, it does not mean that these advantages are sustainable.In order to determine whether Ducati will remain competitive, Barney’s VRIO framework is going to be applied. Hence, four questions are going to be addressed in this part of the case study, which are the Question of Value, the Question of Rareness, the Question of Imitability, and the Question of Organization. * The Question of Value: * Ducati has a group of highly skilled engineers and an in-house design team which allow the firm’s products to have the attribute of speed, performance, and innovation. Such capability helps fulfill customers’ needs and perceptions. Ducati is positioned to be fast with good braking ability. The ability of producing sport bike with speed and safety makes its customers feel safe and reliable while using the product, which helps the firm to build up good company’s reputation. * The Question of Rareness * All the Ducati’s bikes use the Desmodromic valve control system which enhances the engine performance and only Ducati uses this system in the market. * All Ducati’s engines were built in the unique L-twin design which gives the benefit of improved aerodynamics and lighter weight.This design is rare since the two cylinders of the engine are mounted at a 90-degree angle, which it h as to work with the unique Desmodromic valve control system to reach its full ability. Moreover, it gives a unique low-hum engine sound which makes Ducati’s engine even more special. * The Ducati’s tubular trestle frame design was evolved from the Fornula One-inspired tubular trestle with Ducati engineers’ special design to enhance the performance features of the bikes. * The Question of Imitability * With Ducati’s investment in research and development, it would be hard for competitors to just imitate Ducati’s newest technology. Ducati’s in-house design team creates a barrier to imitation since its job is to design completely new model. Moreover, Ducati started to use online resources to gain insight into customers’ needs and perceptions. * Ducati’s Italian styling and origin lower the possibility of its design being imitated, yet it is worth to be noted that MV Agusta is owned by an Italian investment group and its designer M assimo Tamburini had worked in Ducati before, which make it easier for MV Agusta to imitate. * The Question of Organization * Ducati started to invest a lot of money in research and development, which boosted from â‚ ¬3. million in 1997 to approximately â‚ ¬26. 5 million in 2005. Such investment enables the Ducati to fully exploit the potential of its engineers and design team. * The internal culture of Ducati encouraging creativity and teamwork allows the engineers and design team to interact and be innovative. * The building of Ducati museum – the â€Å"World of Ducati† – allows Ducati to give museum and factory tour to enhance visitors’ experience, build up brand loyalty, and signify the company’s ability to be innovative or to create a dream. * Ducati’s purchase of Gio.Ca. Moto and joint venture with Dainese help to build the Ducati brand by selling a wide range of products including Ducati apparel and accessories. * The establishm ent of Ducati Corse Racing team helps to publicize the Ducati brand by participating in professional motorcycle racing. The team also demonstrates Ducati bikes’ high- performance features. * Ducati’s support in enthusiasts’ clubs and the establishment of the Desmo Owners Club (which promotes Ducati’s event to the clubs) help to build the Ducati brand and brand loyalty. The Ducati’s eight country-specific websites not only have information on bike models, but also provide a virtual tour of Ducati’s world headquarters in Bologna, which enhances the customers’ perception to the Ducati brand. Moreover, the websites allow buyers to customize their bikes and also give feedback, which again help Ducati to gain insight into its customers and fully exploit its ability in producing high quality sport bikes. * Ducati has been attempting to build a strong brand by encouraging its dealers to restructure the stores to be in the Ducati-store format. We proposed three alternatives to tackle the problems associated with our problems. 1. We propose to sell Ducati to produce synergy to premium car maker such as Lamborghini. This provided cost savings and promoted efficiency. 2. Improve and extend U. S. market to gain market share and profits by invest in human capital and better IT system. This corresponds to positive U. S. outlook after 2006. 3. Invest in Research and Development to carry out revolutionized products. In this way we are trying to replicate the revolutionized products that help the company out of trouble in 2003.Our recommendation is alternative #1. Before analyzing #1, we would like to point out the drawbacks of the other two options. For alternative #2, it would take two years before the U. S. market become the largest market in the world for the motorcycle business. This postponed schedule is unsatisfied to the investment group who foresee better and immediate solutions for our problems. Another challenge for the U. S. market currently is that in the short run, competition and the low demand makes it hard for individual company to capture large profits.For alternative #3, large amount of research and development input will somehow reduce return for the investment group in the short run. This might not be the primary interest for the investment group that takes controlling interest of the company. On top of that, there are uncertainties involved in the new product even with shortened new product issuance period. Lastly, new product development does not bring current return to the investment group, which is potentially not preferred. Alternative #1 is the best one of all.It can potentially offer the best price for the investment group in that it can eliminate the downside risk for the company to go under. On top of that, business combination with powerful company such as Lamborghini would provide synergy. This synergy will provide cost saving for Ducati. First, since a lot of parts are produc ed in those shops, it is way much easier to produce it for themselves than for outside partners for the company. It can also cut down non-necessary division or labor for the cost saving purposes.Additionally, acquirer with strong financial background can assist in expanding the U. S. market and engage in research and development process to produce a revolutionized product. I predict when the alternative# 1 get implement, the market share of Ducati will rapid increase. Because company such as Lamborghini has enough capitals to innovate different types of motorcycles. With the good fame of Lamborghini, their product will be wide noted and get into the market earlier than the competitors. Ducati will have a bright future and sustainable growth under that company.

A modern online university Vision E University Essay

Vision E University is a modern online university established in 2017. The name was inspired by visualizing the future of University Education, where there is higher use of technology which eases the education for all students from all around the world. This idea is based on the approach of the technology is leaning towards online services, like online shopping, online banking, etc. therefore Vision E University wanted to provide quality online education. Vision E University provides bachelors and master’s degree for all majors in the business sector, engineering sector, IT sector, Law sector, and Arts sector. Where the university provides an environment that all students can register online through the university website, the students can also attend their classes online, added to that examine and provide the reports online. These aspects ease the transportation for the students; therefore students from all around the world can gain their university degree online. 1. What makes vision E-university unique? †¢ What makes Vision E-University unique is that it is very flexible; there is no limit to the number of students the University can hold therefore everyone in the world can get a chance to gain their university degree. The University is also very flexible with the timings for the students, as they can register and enter the university at any month, every semester will be three months long. Added to that they can make their schedule based on the timings that suits them as students might be from different countries with different timings, plus they can include as many subjects as they can with a maximum of 8 subjects and a minimum of 1 per course, this will help the students with their funding as they might not be able to afford all subjects at once, and there are no limited years for a student to graduate. This is because Vision E-University aims to provide a chance for quality education for all of the students from all ages and positions, including undergraduates, house wifeâ⠂¬â„¢s, employees and etc. †¢ As some people might be embarrassed to study in a campus with young students, and might not be able to attend all of the classes on the campus because of other duties. Vision E university provides the solution, as these students will attend online, and they will be where they feel comfortable, and they can take the online courses at the time that suits them. 2. Features and characteristics o The three-month course will include online books, and a website was the online courses videos will be uploaded to the student directly based on the subjects they chose. Added to that a schedule will be included containing all deadlines for the projects homework and tests. The University will provide every student with a memory of 1 terabyte in the Google-powered cloud called One Drive, as they can save their work and research in it, without getting and they can access their data on any device. All the assignments and homework’s and tests will be submitted online. o There will be doctors and professors from all around the world to correct and answer the students online. The University’s website will include a smart search engine that is connected to all of the courses in the university, where students can ask any question that is included in the books or lectures and the search engine will provide them with all of the data they need. As well as a social link where the students from many cultures can share their experiences and help each other with questions and connect together. o The mission of Vision E University is to create excellent learning and online research environment, through delivering flexible and effective education for international students. And the vision of the university is to be the leading Online University of providing the best online system and education.

Dracula vs Blade

Essay – The Consequence Of Modernity The context of a point of time in history greatly influences an author’s idea to create a story, and for someone else to evolve them. Events occurring within society and the way people perceive other’s at a time also contributes majorly to the development of modernity. Bram Stoker’s novel ‘Dracula’ and David Goyer’s film ‘Blade Trinity’ contrast significantly as a result of difference in context. Weaponry had developed immensely over the two stories to cater for the advancements from one classic vampire to a fresh, modern, powerful one.The story of ‘Dracula’, set in Victorian times, consists of the simple, almost primitive weaponry, particularly ones of a superstitious and religious value. For example, Holy Water, Church Wafers, garlic and crucifixes were used mostly to ward off Dracula, but the one weapon to defeat him was a Bowie Knife, driven through the heart, causing hi s body to crumble into a pile of dust. These weapons used were suited to the times the novel was set in, and were designed to be a match for the current Dracula’s capabilities.An incredible contrast was cast between the weaponry in both texts, as ‘Blade Trinity’ evidently expressed the advancements of technology through the use of several variations of machine guns, assault rifles and pistols. Not only gun machinery was used, but also weapon ideas created for the movie under the category of ‘Nightstalker armoury’ such as laser bows and arrows, electronic pistols, and most famously known for destroying the modern-day vampire race, the Daystar Serum. This use of developed technology from Stocker’s novel to Goyer’s film created the effect of updated aspects to suit the change of attitudes in society.The intention behind these noticeable advancements of weaponry was to assist the technology to fit appropriately with the increasingly powerfu l capabilities of ‘Blade Trinity’s’ Drake. The acceptance and tolerance of violence within society would have also created a factor contributing to weaponry advancements, as weapons became incredibly lethal through the movie ‘Blade Trinity’. Due to the concept of society sharing a greater acceptance of violence in media, weaponry was the very opposite to ‘sugar-coated’, and was portrayed as destructive as possible, only serving the purpose to kill.This could have been a possible reason as to why the weaponry to fight off a vampire had developed so differently into such deadly technology. The above points help support the idea of context, and habits of society greatly contributing to the newer weaponry designed to suit and adapt to the ‘villains’ they are used to fight with against. The change in times can almost ‘transform’ characteristics of a character, as evident through the two comparing texts. Stokerâ€℠¢s Dracula and ‘Blade Trinity’s’ Drake display a great physical difference between them, which became obvious through comparison.Dracula’s dark appearance was firstly portrayed through Stoker’s novel as â€Å"†¦clad in black from head to foot, without a single speck of colour about him anywhere. † He was also described as sporting a heavy moustache, massive eyebrows, and bushy hair. He was of age, and wore distinctive and unmistakeable features upon his face. Appearance is an immediately noticeable difference between the two versions of head vampire, as Drake is portrayed visually as a modernised, young, handsome and clean-cut variation. He wore as clothes; a chest-bare, white buttoned up shirt and pants, as well as several necklaces.Already, the colour difference of garments is clear, as the fully-black clothed Dracula portrays a dark, classic look, whereas Drake sports a westernised uniform, almost perfectly fitting into the rest of so ciety. As exposed through the scene of Drake marching almost fiercely through the busy streets of an American city, his appearance assists him to virtually blend in with the rest of the commonly dressed, city-goers. Unlike Drake, Dracula unquestionably stood out from any person commonly dressed, even in the Victorian Era.This gave the effect of an obvious modernisation, and again, was an aspect created to suit the current audience and social habits. Differing context can prove to not only impact how a character is portrayed visually, but also how society perceives them, particularly with the uncertain concept of vampires possibly still being a myth or legend within both texts. Stoker’s Dracula was generally feared by his surrounding community, and believers of vampires tended to be over-superstitious of the danger he may bring to people.The myth of vampires was a topic infrequently found in an average conversation, as it was dreaded that even discussion would transport cursed luck and risks. Superstition is conveyed through the scene of the innkeeper’s wife delivering the ominous warning to Harker by cautioning him that â€Å"All the evil things in the world will have full sway†, before placing the Crucifix around his neck as a religious offering to hopefully serve the purpose of protection. This gives the effect that Dracula has a power above others, simply because they are fearful of him.Also, the way Dracula is written about expresses a sense that he may or may not intentionally give off an unwelcoming presence that tends to linger and produce a discomfort or fear among people within his surroundings, mostly in the earlier chapters of the novel. The contrast in comparison to society’s perception of Drake is tremendous, as the myth or legend of vampires is far from a secret in the 21st century world of ‘Blade Trinity’. It is seen through the opening scene that vampires are discussed commonly on news events, designed t o assert and inform the public of any danger emerging within the city.This shows immediately that the public is obviously used to hearing about the possible risks that arise with the company of vampires, which can again support the idea of rates of modernity and development does in fact depend of how and how often changes in attitudes and culture occurs within society. A scene example of the general whole of society’s views and perception in Blade Trinity was the tattoo parlour of which Drake had entered, and to his disgust, was mocked by several dozens of comedic merchandising, Dracula-themed products.Drake became visibly outraged, taking out his frustration on the shopkeeper’s, as he was clearly insulted with the modernisation progress vampires were experiencing, having some aspects of their lives portrayed a little too light-heartedly and humorously. This scene is an example of the great contrast of which seriousness seemed to begin to be lacking from the vampire my th concept, whereas such merchandise products supplied in the Victorian times would have been less than humorous.These examples again support any reason for change and modernisation occurring simply to adapt to the forever-changing social interests of the public. The average women of Victorian times were nothing other than lady-like, pure, and honourable without question. That is why there is such a severe distinction when compared to some particular hard-hitting, courageous and heroic females of the 21st century, such as ‘Blade Trinity’s’ character Abigail.Firstly, ‘Dracula’s’ leading female characters Mina and Lucy are great examples of typical, virtuous Victorian women, and are both also men-focused. Lucy portrays an obvious sexual magnetism, and cannot help but be drawn to several men. Evidently she is offered three proposals in one day, and proudly expresses, â€Å"Why can’t they let a girl marry three men, or as many want her, an d save all this trouble? † Mina is a different kind of man-focused Victorian woman, as she is far from sexually driven unlike Lucy, and cares only for further ways to be useful and valuable to her husband.The two girls possess common womanhood values, and act only as socially accepted as woman, which is to behave in a feminine and respectable manner, with the exception of acting as a sexual tease when desired. Whereas in Blade Trinity, it is seen that Abigail (a strong-headed, determined tomboy), is the complete opposite of the original characteristics possessed by Mina and Lucy. Abigail competes with the equivalent strength and determination of her male team partner Hannibal King, and is often the one rescuing Hannibal from danger.She possesses a fearless personality, and demonstrates brute-strength in scenes such as the train station, of which teenage-vamps’ attempt to devour her decoy baby and herself, but are stopped immediately once she whips out her lethal weapons , specifically designed for destroying vampires. She proves to be close to physically unstoppable, and has the willpower to take over the world. This swapping of gender roles is a reflection of what is currently recognised by society as a positive concept, as the 21st century’s restrictions on what woman are capable of in a man’s world are decreasing.Therefore a consequence of modernity would be that gender roles may have become less specific in society, which is reflected in the personality changes of characters of ‘Dracula’ compared to ‘Blade Trinity’. In conclusion, acceptable practices and cultures within society are what influence the advancements and modernisation of one story to another. Cultures are constantly changing, therefore ideas such as gender roles and technology within stories for example, will forever be adapting to the demands of society at that present time.

National Management Essay Example | Topics and Well Written Essays - 750 words

National Management - Essay Example The probability is high, that most governmental institutions will have to know how their reasons declined over policies implemented, in industrialized or non-industrialized country, at some time in their leadership operations. In the United States of America, the current economic downturn obliged the Federal Government to somehow appear to decline in its reasons in an attempt to financially sustain vulnerable corporate institutions. For example, many automotive corporate companies sought financial loans as bailout to continue operations. Most companies were ordered by the Federal Government to formulate a restructuring plan in 2008, but, the government expects them to deal with their financial shortfalls (KTBS3). Also, big companies are considered to have irreversibly huge assets and capitalizations, but, recent reports showed that most of it became marketably insoluble. An even worst scenario was the official declarations of bankruptcies. Estimates are that in the next months more and more gigantic companies will declare the need to be bailed out by government before they would declare they are broke and cease operations. These marks show that government reason to help people rather than companies cope w ith the natural law of supply and demand of resources have declined. One easy way to tell that the rationale for government help on people to cope with the natural law of supply and demand of resources is downhill is its corporate financial rescue measures. For example, in 2008, the administration of Mr. George W. Bush bailed out General Motors Corporation to the tune of US$17.4 billion (KTBS3) when Gross Domestic Product from 1998 to 2007 were: 8694.6, 9216.2, 9764.8, 10075.9, 10417.6, 10908, 11630.9, 12364.1, 13116.5, and 13741.6 respectively (OCCD 2009). These consistently accelerating total market value of all final goods and services produced within the borders (Schiller G-3) of the United States of America in the given period obviously benchmarked liquidity and highly sound economy contravening any claims of economic difficulty or recession. Also, this GDP figures grounds the truth that industries within the economy must have achieved economies of scale. "This level exists when the cost of producing a unit of a good falls as its output rate inc reases" (Parkin 207). For example, General Motors enjoy economies of scale, as the company employs highly skilled labor by division and cost-saving technology enhanced equipment, thus, raising production level (Parkin 207). Subsequent to knowledge of this information, most people find that bailout decisions are rather weak responses synonymous to declined national management reasons. The perspective that people gained from the national management responses to claims of bankruptcy and financial bailouts despite high GDP, and economies of scale, strengthened their belief that there exists socialism. Nonetheless, many hypothesized that there is no such thing as National Socialism. It is only that the move or the administrative response was distasteful. Yet, at the other end of the stick, it is an obvious revelation of a weakened national manag

The outcomes of Turning Kuwait into a tourism country Research Paper

The outcomes of Turning Kuwait into a tourism country - Research Paper Example In short the, impact of developing Kuwait’s tourism industry has been explained in detail in this report. Kuwait is sovereign state place in the middle of the Arabian Peninsula, constituting in western Asia. The country is bordered by Kingdom of Saudi Arabia and Iraq. The name â€Å"Kuwait† means the fortress built near water. It comprises of total of 6889 sq miles and houses a population of about 3.5 million people (PACA). Like all developed countries of the world Kuwait also tries to enhance its image to the outside world to enhance an image of the place to be visited as a recreation, not only business. As it an established fact that the prime source of income for the Kuwaiti government is the oil sector, there are various other sectors the governments is looking into with n angle of revenue generation. Tourism is one such department in which the Kuwaiti government has taken interest lately. The report discusses the prime targets that are set for the tourism industry, its benefits and downsides that come along with any sort of urban or cultural development. This report in detai l also discusses the area which will enhance tourism, including places already present and those which can be developed along with proper marketing to induce the world travelers to home in their travel destinations in this part of the world. The Tourism is simply explained as the traveling which is done for pleasure or fun. Many people all around the world travel to different destinations across the world to see places and monuments of their choice and personal liking. Personal likes may include structures of sculptural beauty, attractive spots of nature and so on. Hence we can find a number of tourists at all time in all countries of the world, even space is being converted into a tourist destination which is not even in this world, for those who can afford it. The travels of the foreign tourist bring a lot of money to the countries where they travel. Hence, tourism

Financial Markets and Institutions Essay Example | Topics and Well Written Essays - 500 words - 1

Financial Markets and Institutions - Essay Example The interest can either be fixed or variable. Fixed-rate pays interest irrespective of the institution making enough money to pay, but variable rates can vary depending on the market conditions prevailing. The bonds which interest rate are expected to reduce can either be attractive or not depending on the view of the investor. A reducing rate bond will earn less hence unattractive, but on the other side it can be a tax haven vehicle as corporate bonds are subject to federal taxes in mark up. Low-rate bond will either be tax exempt or attract low taxes hence it can be attractive from this viewpoint. To a firm a reducing rate bond is attractive as it will cost less to issue and service the bond. Conversely, a firm expecting the rates to increase has to consider other cheaper sources of financing like bank loan if it has less interest rate than what they will pay on bonds (Zacks ETF Research,2012). 14. Bond Downgrade. . Explain how the downgrading of bonds for a particular corporation affects the prices of those bonds, the return to investors that currently hold these bonds, and the potential return to other investors who may invest in the bonds in the near future. Downgrading a bond would mean that the price of the bond will reduce significantly to market equilibrium set by sentiment about the company’s ability to service the bond. Downgrading arises from the ability of the company to service the bond which can be observed from the financial status of the company. If the company is facing financial difficulties, it might be able to pay the bonds when they mature or service current interest rates. Current investor will lose the value of their investment hence can offload the bond which can further reduce the price because of the low demand. When the price will have fallen to the least possible, it can be attractive to new investors who think that the price will rise in future. 15. Junk Bonds. Merrito Inc. is a

Formal specification of non-functional properties in component Research Paper

Formal specification of non-functional properties in component software engineering - Research Paper Example Component-based software engineering (CBSE) is observed as the best example of such technique (Chen, 2004). It assists in handling the intricacy through following a divide-and-conquer tactic, modularizing huge software schemes into smaller, reusable elements called (software) units. CBSE is believed to be chiefly effective in the background of what is referred to as unit markets, where units are established by autonomous third party establishers and purchased by application contractors to be organized into full applications. If the elements are to be bartered on component markets, they have to be escorted by a specific illustration of all of their pertinent properties (Lamanna, 2002). Element developers must articulate such an illustration without understanding the background in which their elements will be employed. Conversely, it has to be clear to the application contractors and has to be achievable for them to create specifications of distinct elements and rationalize about possessions of the ultimate system. For instance, application contractors need to acknowledge whether an application constructed from some set of elements (Bechhofer, 2005). These elements are organized on a system with reliable amount of present resources will accomplish the required execution goals, how much network bandwidths or memory will be devoured or whether data value will meet the needed benchmark. Thesis statement The ultimate aim of this report is to examine the concept of formal specification of non-functional properties in component software engineering. This entails reviewing the entire aspect of software development and looks at the specification languages that already exist as well as examining the component forms related to specification languages . The paper then examines the problems statement and the research plan then winds up with a conclusion. Literature Review General Concept of Software Development The following diagram (figure 1) provides an indication of the general software development procedure for non-functional characteristics. The main concept of approach is the division of measurement description usage meaning that precision of non-functional characteristics of applications using those gauges. A measurement refers to something that is practical to a system and produces quality value for the scheme being gauged (Chen, 2004). Examples of measurements are d elay, response time et cetera. Measurements are mostly described in relation to a contextual model which defines the concepts of an application system that has to be recognized in order to develop the measurement value. Therefore, dimension can be described autonomously as a real practical system. To employ measurements to a practical system, a mapping between the component model of the practical scheme and the context model of the measurement must be illustrated. The descriptions of measurements can be sophisticated, but on the other hand, it will be developed only a single time. Thus, the roles of dimension designer and practical designer must be put apart in the development process. According to Heiko  Ludwig 2004, their joint efforts directs to a precision of the system encompassing its non-functional characteristics (Bechhofer, 2005). The measurement modeler employs a graphical notation centered on the specification language CQML+ [2] and notions from [3] to identify measurem ents and their context designs (Zschaler, 2008). Ludwig adds on that designer can then described distinct

Ethnic History Essay Example | Topics and Well Written Essays - 750 words

Ethnic History - Essay Example For purposes of this brief response, this student will attempt to show the ways in which individuals from a Muslim background engage with and understand their ethnic history. Although the topics which will be represented will further help to shed a level of understanding on many of the ways in which current levels of trust and suspicion continue to exist with regards to the relations that individuals from an Islamic background and/or from the Middle East or North Africa share with regards to an interpretation of their own history. Firstly, when one begins to discuss an ethnic history, it is a means of understanding that necessarily divides groups into â€Å"us† vs. â€Å"them†. Such a construct is not necessarily bad; rather, it is just another way of seeking to provide a level of understanding for why the world has developed in the unique way that it is has. This â€Å"us† versus â€Å"them† attitude is especially useful in situations in which a colonizer of entity has been present. This is of course very much the case when it comes to many of the Islamic regions within North Africa and throughout the Middle East. In this way, trying to understand the way that a type of shared ethnic history has developed would not be complete without first trying to understand that indelible imprint that the period of European colonization and control affected on the collective ethnic memories of the subjugated people throughout the Middle East, North Africa and elsewhere in the Islamic Maghreb ( Leong et al 2013). After the collapse of the Ottoman Empire soon after the end of the First World War, European powers quickly exerted their influence throughout the remnants of the power vacuum that existed. What was unique about this situation as compared to what occurred elsewhere throughout Africa and Southeast Asia during the same period was the fact that many of these Islamic lands had recently transitioned away from the grip of the

Performance Management in International Human Resource Management Essay

Performance Management in International Human Resource Management - Essay Example e to employees that the company is committed to the wellbeing of its employees, and in developing a management that will provide assistance for both the company and its employees. Further, employees are likely to perceive HR practises as effective with the use of communication through information sharing, communicating with supervisors,  promotes employee’s understanding of the purposes and expectations (Edgar & Geare, 2005). Previous studies have stated that HRM practise predicts employee attitudes (Edgar & Geare, 2005). Specifically, when these practises are implemented properly with motivating factor, proper leadership, and communicated well to the employees, the organisation could produce a gratifying attitude from the employees (Edgar & Geare, 2005). In addition, implementing an effective HRM practises could affect the output of the employees in accordance with firm performance. Employees could become more productive and more committed to the organisation (Huselid, 1995; Delaney & Huselid, 1996).  Ã‚  Ã‚  Ã‚   HRM practise is an important topic in the field of human resource since it increases the level of motivation, working habits, skills, and abilities of employees (Delaney & Huselid, 1996). With good implementation of various HRM practises, organisations could retain talented employees. These could also serve as a communication tool between the employer and the employee since it sends messages that the employee could use to make sense and define the essence of their work (Bowen & Ostroff, 2004). In addition, the existence of HRM practises has positive effects since it delivers a message to employees that the company is devoted to the welfare of the employees, and in developing management that will benefit both the company and its employees. Further, employees are likely to perceive the HRM practises as effective with the use of communication through information sharing, communicating with supervisors,  promotes employee’s understanding of the purposes and

Forensic Science in the 21st Century Essay Example for Free

Forensic Science in the 21st Century Essay Science in the 21st Century Gertrude West Forensic Science and Psychological Profiling /CJA590 May 30, 2011 Edward Baker Forensic Science in the 21st Century Forensic science has various influences on crime, investigation and the people that are involved. Forensic science has a connection with the courts to ensure crimes are getting solved and justice is being served to those that commit crimes. With the help of forensic science, crimes are being solved from a human and technological aspect. This paper highlights numerous discussions on how forensic science plays a role in criminal justices system, security, media and the law. Forensic science is a separate entity from the police; although a large portion of the work is obtains through law enforcement. Forensic science is a recognizable component of policing during criminal investigation. The successful resolution from a crime scene involves preventing the site from being contaminated. This helps assures a great deal of gathering and interpreting evidence that could lead to an accurate interpretation of the event. The advances in technology are being applied to forensic science; a field in which technical is achieved by many factors such as including training, experience, continued education, and scientific methodology (NYSP, 2007). Forensic Science continues to develop in the 21st Century. It blends science and technology that has been useful for law enforcement to solve crimes and prosecute criminals. Forensic sciences in criminal investigations include but are not limited to: bioscience, trace evidence, toxicology, photography, documentation, forensic imagery, forensic ID and SAFIS, evidence receiving, drug chemistry and ballistics. In addition, private forensic laboratories, such as Applied Forensics, are contracted and employed to assist in the judicial process in the analysis of documents in question and handwriting analysis (Davis, 2006). One of the biggest things that criminal investigators and officers will look for at a crime scene is DNA. DNA can be gathered not just only through blood but through any type of fluids as well. According to Blackman (2011), â€Å"DNA analysis is one of the main tools used in forensic science to identify individuals. Crime laboratories undertaking DNA typing are typically concerned with comparing DNA evidence with known standards. The evidence is DNA samples collected from a crime scene and these are cross-matched against DNA swabs taken from anyone connected to that scene, be that victims, defendants or elimination ‘known’s’. The elimination known’s can come from the victims’ relatives, for example, or, if it’s a shared house, from tenants. The comparisons are made, not only to generate and compile evidence against suspects, but also to exclude people from the investigation. The development and applications of forensic scince suppors operation aimed at prevention, disruption, and prosecution of terrorism. The discipline helps support intelligence and investigation. Thiss component is now incorporated into homeland Security, A pattern of legal instances benefiting from this type of scientific study would be medical malpractice litigation, probate proceedings, complex and commercial legal action and contract lawsuits. According to Shelton (2010), â€Å"Forensic Science in Court explores the legal implications of forensic sciencean increasingly important and complex part of the justice system. Judge Donald Shelton provides an accessible overview of the legal issues, from the history of evidence in court, to gatekeeper judges determining what evidence can be allowed, to the CSI effect in juries. † The media has the potential of affecting the way people think. People disregard their perception based on scenarios presented. Popular media representation of forensic science and influential presence on the public’s opinion on justice-related issues, the effect that impeccable synchronicity of the investigator and successful outcomes portrayed in fictional arenas are contemporaneous with the public’s feelings. Dissatisfied with the criminal justice system not solving cases fast enough, the public then places astronomical expectations on medical examiners. Real life investigators believing that a lack of competency may be at play when in reality, society has been provided a distorted view of the lengthy, painstaking process involved. According to Nurse Advocacy (2007), â€Å"People disregard all messages in advertising, since ads commonly present actors and models, but that is simply not how the human mind works. Despite being fiction, media products like this can still influence: our views of the vehicle in question (as the advertiser fervently hopes); the ability of women today to become authoritative, powerful professionals, yet to still have a family (presumably this ad was directed mainly at women who would identify with the surgeon); the basic set-up of ORs, the kinds of professionals who participate, how they dress, and what tools they use; and of course, the relative power, knowledge and professional roles of physicians and nurses. Some of this may be unintended, but all of it sells the minivan to the target demographic. All of the elements above contribute to the high credibility of the surgeon, who is, after all, doing the selling. † In this manner media also increase the knowledge of those that are committing crimes, what they may not have been doing before they are doing it now. For example if they were not wearing gloves and using cell phones that cannot be trace, paying for things in cash instead of electronically, they are sure doing this now. Television crime shows gives potential jurors the expectation of more cateforical proof than that which forensic scine is capable of produciing. â€Å"The most obvious symptom of the CSI effect is that jurors think they have a thorough understanding of science they have seen presented on television, when they do not† (Economist, 2010 ). Scientist deals more with probability than certainty. The process of calculating the probability is complex. During a court preceding a finger print expert may acknowledge a 90% chance of obtaining a match if a defendant left a print. On the other hand it could be one in several billion chance of a match if someone other than the defendant left the mark. DNA in general provides evidence of a higher quality than other forms of proof; therefore, experts may be more confident to link results to a specific individual. The probabilities and not certainties still lie within the DNA findings. As a result, trials are longer and cases that previously might have offer quick convictions are now ending in acquittals. The CSI effect can also be positive. In one case in Virginia jurors asked the judge if a cigarette butt had been tested for possible DNA matches to the defendant in a murder trial. It had, but the defense lawyers had failed to introduce the DNA test results as evidence. When they did, those results exonerated the defendant, who was acquitted† (Economist, 2010 ). In the study of forensic science, there are so many things that people do not know. The intelligence of this subject is becoming more and more prominent. In this manner people are becoming more educated in a good way (knowledge) and also in a bad way (committing crimes with the less possibility of getting caught). This subject matter is very prominent because it also increasing the knowledge of different crimes that may have not been prominent before the use of technology to now. The creation computers were for those to store office files and important information, but now computers are being used in so many different aspect as far as pornography, the promotion of sex, and so many other things. Technology has not become a door way to so many things. This makes forensic science become more and more prominent in this day in age, because there are computers hackers trying to access files to find out what is Americas next move and sometimes just the simple things of stealing others identification. In this manner that forensic has a connection with the courts, it is very important that this type of connection stays going due to the drive that it connects to ensure crimes are getting solved and justice is being served to those that are committing these crimes.

Advantages And Disadvantages Relying On Field Notes English Language Essay

Advantages And Disadvantages Relying On Field Notes English Language Essay At the first step of this assessment I have to answer what the advantages and disadvantages are of relying solely on field notes, in comparison with producing a transcription of an audio or video recording. During the second half of the twentieth century, there was a huge growth in the amount of educational research and the emergence of a substantial methodological literature on how best to pursue it. The educational research became quite diverse, not only in the topics examined but also in the methodological and theoretical approaches that are used. Perhaps not surprisingly, disagreement is closely associated with such diversity, and there are even differences of opinion over what is and is not research, and what is and is not educational research(E891 Educational Enquiry, Study Guide, p. 63). Field notes or transcription of an audio or video recording are characteristics of reflective practice and of what is often referred to as action research. Nevertheless, a great deal of educat ional enquiry is carried out as a separate task from educational practice, even when it is designed to inform practice directly. In this matter, the researchers may not be educational practitioners themselves, although they frequently are (E891 Educational Enquiry, Study Guide, p. 63). Concerning the range of strategies that can be used to pursue educational research it is a wide range of issues such as laboratory and classroom experiments, large-scale surveys of the behaviour, attitude, etc. The results of the research, i.e. the data may be the product of direct observation on the part of the researcher or it may be produced by others, and can take a variety of forms, such as answering questionnaires by ticking in boxes on interview or observational schedules, numbers as recorded in published statistics, text from published or unpublished documents or from field notes written by the researcher during the course of observations or interviews, audio-or video-recordings and transcripts of these(Research Methods in Education, Handbook, p.26). A common way of conceptualizing this diversity is the distinction between quantitative and qualitative approaches and it is necessary, however, to emphasize that it is a very crude distinction and one that is potentially misleading. The most obvious distinction between the two sorts of research is that the former deals with numbers whereas the latter does not or does to a minor degree. Going back to the main point of the question I have to deal with the qualitative research since field notes or audio video recording are within this category. As interview transcripts are made and field notes of observation compiled the researcher continuously examines the data, by highlighting certain points in the text or making comments in the margins. The important points are identified by the researcher noting contradictions and inconsistencies, comparisons and contrasts with other data and so on. At this point the researcher is not just collecting data, but thinking about it and interacting with it. Much of these first attempts at speculative analysis will probably be discarded, but some ideas will no doubt take shape as data collection and analysis proceed. Much of this early activity may appear chaotic and uncoordinated, but such `chaos is a prolific seed-bed for ideas (Research Methods in Education, Handbook, p. 68). However, sometimes, because of the pressure of time, the notes the researcher makes may be little more than a scribbled comment, or a one-word `indicator particularly as the research goes on, one might write longer notes or memos or summarize parts of data that go together and that could be one of the disadvantages for the field notes. On the other hand, by writing the notes down, the researcher has the advantage of memorising better the outcome of the interview. Concerning though the audio video recording as it used to happen in the past, qualitative researchers relied primarily on written field notes as a source of data. However today, they use audio or video recorders, although they often supplement these recordings with field notes in order to provide additional information that may not be evident in the recordings which is one of its disadvantages. In addition, this might include such things as the layout of the setting, what happened before the recording began, talk that was too quiet to be picked up by the microphone, who was speaking to whom, non-verbal behaviour of various kinds, and behaviour that may be obscured on the video recording. Generally speaking, the aim when writing field notes is to provide as detailed and accurate an account as possible of the nature of a setting, and of what was said and done while the observation was being carried out (E891 Educational Enquiry, Media Guide, p. 8). Another advantage of the audio video recording is the opportunity the researcher has to play over and over the interview and clarify more what he hears. In contrast, by audio video interview, the interviewee loses his own privacy since an interview is more or less a confession. (824 words) Question 2 During the second half of the twentieth century, educational research has moved away from the use of the quantitative method and the associated reliance on positivist ideas about methodology, and towards various kinds of post-positivist approach although neither quantitative research nor the influence of positivism disappeared completely. Educational research came increasingly reliant on relatively unstructured forms of data, such as audio and video recordings, open-ended field notes, and published or unpublished documents even using material from the internet. This data was analysed in ways that did not rely on quantitative method, being designed instead to produce accounts that are similar in basic character to those written, for example, by historians (E891 Educational Enquiry, Study Guide, p. 81). As a result, qualitative researchers work mainly with relatively unstructured data which is not framed in terms of analytic categories at the point of data collection. Researchers are using observational data produced in the form of open-ended field notes describing what is observed in plain and concrete language, and/or through audio or video recordings which are then transcribed. In addition researchers may use data from relatively unstructured interviews in other words, those that do not involve asking a set of pre-specified questions, or offering informants a choice from pre specified answers. Instead, for the most part, their aim is to encourage informants to talk in their own terms about matters that may be relevant to the research. Once again, the data is recorded by means of field notes, and/or more usually by audio recording and transcription (E891 Educational Enquiry, Study Guide, p. 104). Moreover, observation as a source of data uses most kinds of documents, observation requires the researcher to record the data by means of field notes, audio or video recording. Whenever electronic recordings are used, these usually must be transcribed, which in a sense are time-consuming activities that must be carried out before the even more time consuming activity of analysis starts. Very often observation in qualitative research uses audio or video recording which usually provides a more accurate and detailed record than the use of field notes. However, these techniques still do not record everything. For example audio recordings omit nonverbal behaviour that may be very significant in understanding what is being expressed. On the other hand, camera angle will make some things visible and others obscure or out of focus. Furthermore, both audio and video recordings need to be transcribed, and errors can be introduced here. Even transcription involves inference (Ochs, 1979, p.2). The researchers have to be very careful when interviewing people and collecting data. In other words, they reject the idea that interview data can be used either as a window into the minds of informants or as a source of information about the social worlds in which they live. At this second part of my assignment the question which is needed to be answered is what would be lost by relying on audio recording rather than a video recording. Up to now, I have tried to analyse the usage of the audio video recording by the researchers and pick point advantages and disadvantages of this method. There is a need for more time to be consumed when we do the transcription of an audio instead of a video recording due to the fact that we can only listen to the audio instead of listening and watching a video recording. In addition, with the audio recording we lose important non-verbal and contextual information. Unless we are familiar with the speakers we may also find it difficult to distinguish between different voices. Wherever possible, supplement audio-recordings with field-notes or a diary providing contextual information. Moreover, audio recordings omit nonverbal behaviour that may be very significant in understanding. What is happening while a researcher is asking someone something that could be seen in the video recording is easier to be interpreted. Laughter or coughing could be very important on the ground of what it is said but is missing from the audio recording since both need to be transcribed and errors can be introduced here easier with audio recording since transc ription involves inference. Moreover, the usage of the audio recording may mislead the researcher since he only has the voice and not a picture of the interviewee. However it is more intimidating to video record an interviewer and it goes without saying that permission should be sought before any audio or video recording. (736 words) Question 3 Coming to the third part of the assignment, I have to point out the advantages and disadvantages of the structured interviewing. Structured interview falls into the educational research. According to Stenhouse A research tradition which is accessible to teachers and which feeds teaching must be created if education is to be significantly improved.(An introduction to Curriculum Research and Development, 1975, p.165). Furthermore, David Tripps words are very significant as he mentioned the importance of the educational research by saying that there is no doubt if educational research seeks to improve practice it needs to be grounded in educational events and not in academic theories (Critical Incidents in Teaching, 1993, p. 152). From my own experience, this is very important to me, since I recognised the fact that I had been very successful in the classroom while being ignorant of what academics considered knowledge essential to teaching. I actually became aware of the difference betw een knowledge of academics and knowledge of teachers after I had taken educational lessons in pedagogy as part of the compulsory pre service course so that I could continue teaching. Additionally, improving teaching is by grounding in educational research in realities of teachers everyday experience. We are all familiar with interviews from everyday life which basically the interview is an interactional format that consists of an interchange between one or more people by asking questions and a person (or a number of people) answering them. An interview can be distinguished from a test or an oral examination in that the aim is for the person questioned to provide information or opinions, while the interviewer does not usually make any explicit evaluation of the answers beyond what might be required for the sake of politeness (E891 Educational Enquiry, Media Guide, p. 10). Even though interviews are described in broad terms, we also recognise when an interview is taking place and it is also important to understand the considerable variation in their character. This is not just about differences in purpose but even research interviews may vary considerably in a number of ways. As it was mentioned before, it is possible to interview one or more persons simultaneously thus marking the distinction between individual and group interviews. Another significant difference concerns where an interview takes place on whose territory, for example. In structured interviews characteristic of survey research, interviewers in general, reveal as little as less possible about themselves, in contrast of what can be read from their appearance and behaviour. However, this is the case during the formal part of the interview; there is more to be disclosed in informal interchanges before or after the interview. However, in qualitative interviews, with their more unstructured format, it is common for interviewers to provide more information about themselves. In addition, some commentators have argued that they are obliged to do this, as part of an appropriate reciprocity that ought to operate between researcher and researched (E891 Educational Enquiry, Study Guide, p. 234). Another fact that the researcher should take into consideration when he or she is preparing a structured interview is the design of the interview. To avoid mistakes piloting is very necessary. Observation schedules and the way the researcher records observations also ne ed to be reliable, since it needs to mean the same to others as it does to you. You need to make sure that you negotiate with each other to arrive at mutually agreed definitions of the behaviours and situations you want to concentrate on. As Coolican points out: We know that each persons view of a situation is unique and that our perceptions can be biased by innumerable factors. An untrained observer might readily evaluate behaviour which the researcher wants reported as objectively as possible. Where the trained observer reports a hard blow, the novice might describe this as `vicious' (Research Methods and Statistics in Psychology, 1990, p.63). Coming back to my working experience, as an assistant head master, I experience structured and semi structured interviews almost every day. Being with young students from 15 to 18 years of age as educators we are in constant discussion with them. While I was studying for the structured interview my mind always goes back on the first days of each year for the first year students in school. Every assistant head master normally is responsible for at least 25 first year students; as a result, I always have freshmen at school that I have to interview them so I can have a brief idea about them. The interview is developed as a structured one and many questions could be answered by either answering yes or no or by filling in with a few words. The most important for me is to drain as more useful information as possible. Furthermore, based on the given participants answers to my questions, I have to determine not only the students personal problems, hobbies and interests but also oral fluency, vocabulary strengths, and general communication skills. This assessment target, which in a sense is not part of the structured interview it is a tool which I have to develop so that I can comment at the end of the interview for myself. As it is obvious, the interviewees are often nervous and sometimes are shy. I usually put a lot of effort to get as more as possible from the interviewee and this sometimes becomes more and more difficult for me. As Mcnamara mentioned the interviews are particularly useful for getting the story behind a participants experiences and the interviewer can pursue in-depth information around the topic but it is also useful as follow-up to certain respondents to questionnaires, e.g., to further investigate their responses. (General Guidelines for Conducting Interviews, 1999, p. 12). Whenever I come to the end of the interview, a lot of thoughts go through my head. The fact that I learn more about my students could become an advantage or a disadvantage for me or any interviewer. However, this part should stay with me or any other interviewer and I should explore more strengths or weaknesses of this method. As a starting point for the advantages of an interview I should mention the fact that all participants are getting equal chances to answer on the same questions and present themselves as best as possible since all the questions are set up in such a way to give them the opportunity. Face-to-face structured interviews are quicker to conduct and they give better opportunity to assess the interviewees meaning and interpretation of the questions. They also help to identify any confusion that might come up from the so asked question or answer, more easily and efficiently. In addition, they allow the chance to present material to interviewees and get their reactions. Furthermore, face-to-face structured interviews are generally better than mail questionnaires with interviewees with unknown educational skills that may not be clarify for the questions asked. They are also helpful when sensitive information is looked for since interviewers normally can establish a trust with the interviewee and they are able to drain answers to questions that the interviewee may otherwise be negative to answer or to answer truthfully. In addition, where less is known about the way in which interviewees think about an issue or about the range of possible answers to a question, structured interviews has the chance for interviewers to ask additional questions, if needed to get reasonable answers. Moreover interviewees are asked the same questions in the same way. This makes it easy to repeat (replicate) the interview. In other words, this type of research method is easy to standardise and provides a reliable source of quantitative data. On the other hand, there are also disadvantages from the structured interview such as the associated one with obtaining data from tests, questionnaires and structured interviews. These methods are often aimed at capturing dispositions, such as respondents abilities, attitudes or tendencies to act in particular ways. However, peoples responses to particular questions or test items on particular occasions within the research context may be different from what they would typically say or do in other circumstances. In other words, their responses may be generated by particularities of the research context, and may not apply more generally. Even where the responses are the product of a disposition, researchers will not know exactly under what conditions this disposition is acted on (E891 Educational Enquiry, Study Guide, p. 148). However, interviews also develop the dynamic for an interviewer to intentionally or unintentionally influence results and violate consistency in measurement. The survey interviewees are very sensitive to cues given by the interviewers verbal and non-verbal behavior. As well, an interviewer has the opportunity to ask further questions or give clarifications and may undountefully influence the expected answers. Although they are faster to conduct than mail questionnaire surveys, face-to-face interviews are costly due to the amount of staff time required to conduct interviews and to the cost of travel. Coming to my interviews, I am, however, generally able to make fairly accurate judgments about students background and abilities. In most cases, I also get feedback as interviewer. Many participants said they found my tone of voice and my encouraging approach very helpful. That kind of feedback certainly helped me as the interviewer. (1540 words) Coolican, H. (1990) Research Methods and Statistics in Psychology, London, Hobber and Stoughton. E891 Educational Enquiry, Media Guide, (2007), The Open University. E891 Educational Enquiry, Study Guide, (2007), The Open University. McNamara, C., (1999), PhD. General Guidelines for Conducting Interviews, Minnesota. Ochs, E. (1979) Transcriptions as theory in Ochs, E. (ed.) Developmental Pragmatics, New York, Academic Press. Research Methods in Education, Handbook, (2003), The Open University. Stenhouse, L.(1975) An introduction to Curriculum Research and Development, London, Heinemann. Tripp, D. (1993) Critical Incidents in Teaching, London, Routledge.

Dualits Marketing Strategy Analysis

Dualits Marketing Strategy Analysis Over the next three years the market for kitchen products and appliances is expected to grow by up to 17.6% (Datamonitor, 2009). This growing market makes it the ideal time to be the manufacturer of these goods.   Consumers of these goods are looking for products which are both stylish and built to last.   Dualit has created a product with has incorporated both these key elements; the Dualit NewGen toaster. Dualit is a British company which designs and manufactures toasters and other kitchen appliances.   Founded in the early 1940s (Dualit, 2010), Dualit is portrayed as a company which offers high quality and well-engineered products. The first Dualit toaster to be made with a timer and manual eject button was created in 1952 and ever since Dualit has continued to produce toasters based on the original design (Dualit, 2010). In this essay Dualits marketing strategy will be assessed using the 4Ps framework.   This framework allows product, place, price and promotion to be considered (Marketing Teacher, 2010).   As well as looking at the companys marketing mix, their targeting, positioning and segmentation will also be evaluated.   By considering all of these aspects, alternatives can be suggested on how Dualit can improve their strategy.   All the information used for this essay will come from secondary sources. Dualit want to be considered as a company which offer high quality products which are superior to their competitors (Dualit, 2010).   This is illustrated in the way in which they target their customers.   Dualit use a differentiated marketing strategy to target their consumers.   Using a differentiated marketing strategy allows them to target several markets and design a separate offering for each market (Armstrong et al, 2009).   Products which use a differentiated strategy tend to be valued by customers and customers perceive the product to be better than or different from products of the competition.   Also, according to Michel Porters model if a company has a corporate reputation for quality and innovation like Dualit does, then they will usually use a differentiated strategy (QuickMBA, 2010). Dualit segment their market using psycographic segmentation, this allows Dualit to divide its buyers into different groups based on social class, lifestyle or personality characteristics (QuickMBA, 2010).   Dualits 2 slice NewGen toaster will appeal to people with a high disposable income that will pay a lot to get a stylish product like the NewGen toaster but who also care about the environment, as the NewGen has a control which allows only one slot to be heated.   Whereas, the 4 slice NewGen toaster appeals more to the commercial users such as cafes and restaurants, who might need to make several slices at any one time.   By targeting more than one target market it allows Dualit to increase its market share. After considering their target market and deciding how to segment them, Dualit can then consider all aspects of their marketing mix and how the different aspects work together. Dualits NewGen toaster can be split into three product levels.   These three levels are the core product, the actual product and the augmented product.   The core product is the benefits the customer will receive (Kotler et al, 2008).   Buyers of the NewGen toaster range will benefit from a product which makes toast but at the same time is compact and stylish and comes in over ten colours meaning it will complement almost any kitchen.   The core benefits are offered through the components that make up the actual product (Armstrong et al, 2009). The actual product includes styling, features and design.   The extra wide slots on the NewGen toaster that allow for nearly every type of bread to be toasted can be seen as a core benefit.   The augmented product is built around the core benefits and the actual product by offering additional customer service (Armstrong et al, 2009).   Dualit offer a two year guarantee on the elements in the toaster and a one year guarantee on al l other parts.   Customers are also given a users guild to allow them to see other ways to use their toaster, this guide is also available from their website.   The Dualit NewGen toaster also has replaceable parts meaning that if it breaks it doesnt need to be thrown out, it can be fixed.   This means it will last significantly longer than any other toaster. There is no obvious improvement that Dualit could make to the NewGen toaster as it has more features than every other toaster currently on the market. Dualit make some of the most expensive kitchen appliances on the market.   The NewGen toaster ranges in price from  £135 to  £195 depending on the size of the toaster and how it is finished (John Lewis, 2010).   Dualit appear to use two pricing strategies.   They appear to use product line pricing, where a company prices different models within a range at different prices (Armstrong et al, 2009).   It is more expensive for a 4 slice NewGen toaster than it is for a 2 slice NewGen toaster; this is a perfect example of product line pricing.   However, Dualit also appear to use value based pricing as a way of pricing their range, whereby buyers perceptions, not the sellers costs are key to pricing (Armstrong et al, 2009). Dualits toaster may be highly priced but the consumers perception is that the high price means it is high quality.   Unfortunately for Dualit many of its competitors offer a similar product in a similar style for a fraction of the price that is sold by t he same retailer.   Although they dont have as many features as the NewGen toaster, they still do the same job so potential customers may feel it is unnecessary to buy a toaster that costs  £135 and purchase a rival toaster instead.   Dualit may need to consider lowering their prices if it begins to affect them in the future.   The Dualit NewGen toaster hasnt been highly publicised.   The only advertising that Dualit does for the range is on their own website.   Any other advertising is mostly done by the individual retailers that sell the product.   John Lewis currently offer a five year guarantee with all NewGen toasters, this may act as an incentive to potential customers as they feel they are getting more for their money and their product is protected longer.   Dualits lack of advertising may be a way to reduce costs but in the long run it could cost them potential customers.   The NewGen toaster is currently sold out on one of its main retailers website so their lack of advertising doesnt currently seem to be affecting their sales but in the future it could, so to increase publicity Dualit may consider taking part in a joint advertising campaign with a premium bread company such a Warburtons or Hovis, which are both popular brands.   This would allow Dualit to target a wider market which ma y, as a result increase their market share. Dualit currently sell their product on their own website and through high end retailers such as John Lewis and House of Frasers, which are as reputable but expensive department stores.   This enhances Dualits image of being manufacturers of high quality products.   Department stores carry a wide range of product lines (Armstrong et al, 2009) which can attract a larger range of customers, so by selling their product they may increase their market share.   Dualit may want to appeal to a larger target market.   They could do this by selling their products in large supermarkets such as Tesco or Asda because thousands of people go to these shops every day.   Although this would allow them to reach a larger target marker, it may put off existing customers as they may feel that it takes away from the brands high end reputation.   If Dualit did consider this they would have to decide if they would rather gain new customers or risk losing existing customers. After having analysed all the aspects of Dualits marketing mix, it can be seen that although there are a few improvements which they could make to their marketing strategy such as more advertising or vary where they sell the products overall their current marketing strategy is working well as their products are sold out on retailers websites.   With the market for kitchen appliances set to largely increase, Dualit may have to consider altering their marketing if they wish to dominate more of this increasing market.   If Dualit do decide to change their marketing strategy in the future it should be for the better as long as they continue to make high quality products that out perform their rivals. References Armstrong, G.; Kotler, P.; Harker, M. Brennan, R. (2009) Marketing An Introduction. 8th Ed. Essex: Pearson Education Limited. Dualit (2010) Dualit Our History. Available at: http://www.dualit.com/our-history (Accessed: 12 February 2010). John Lewis (2010) Search Results NewGen. Available at: http://www.johnlewis.com/Search/Search.aspx?SearchTerm=NewGen (Accessed: 13 February 2010). Kotler,P.; Armstrong, G.; Wong,V. Saunders, J. (2008) Principles of Marketing. 5th Ed. Essex: Pearson Education Limited. Marketing Teacher (2010) Marketing Mix. Available at: http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm (Accessed: 11 February 2010). QuickMBA (2010) Market Segmentation. Available at: http://www.quickmba.com/marketing/market-segmentation (Accessed: 12 February 2010). Datamonitor (2009) Kitchen Appliances Global Industry Guide, Special Report, London, The Data Monitor Group

Nicholas: The Last Tsar :: essays research papers

In his book, The Last Tsar, Edvard Radzinsky describes a very interesting viewpoint of the life and death of Nicholas Alexandrovich, the last Russian Tsar. Radzinsky's illustration of this ill-fated monarch follows the diaries of Nicholas from their beginning on March 1, 1881, to the final entry on July 16, 1918.1 Radzinsky mainly goes over pre-marital relationship between Nicholas and Alexandra, the medical condition of Nicholas' son, Alexei, and the imprisonment and execution of Nicholas and his family. The relationship between Nicholas II and Alexandra began in 1884. Alexandra, the daughter of Louis IV, the Grand Duke of Hesse-Darmstadt, a tiny state in Germany, was born in 1872.2 Her grandmother was Queen Victoria of England, her oldest sister married an English prince, her second sister married a Russian Grand Duke and her third sister married a German prince. Nicholas and Alexandra met during the wedding of her second sister, Ella, to Grand Duke Sergei Alexandrovich. Alexandra was only twelve and Nicholas was only sixteen, but he stated in his diary that he fell in love with her a first sight. Nicholas' father, Tsar Alexander III, did not approve of Alexandra, because of the fact that she was the granddaughter of the English Queen. Instead, he suggested that Nicholas marry a princess from the House of Orleans. His decision was basely mainly on politics, as he was striving for an alliance between Russia and France. Alexander's suggestion did not have any effect on Nicholas, as he seemed certain to marry his childhood sweetheart, Alexandra. That day came in 1894, when Alexander was on his deathbed, suffering from a kidney disease that he had contracted in a train wreck six years earlier. On April 8, 1894, at the wedding of Alexandra's brother, her and Nicholas were engaged.3 On November 14, 1894, a month after the death of his father Nicholas married Alexandra and officially became the tsar of Russia.Alexei Nikolaevich, the first son of Nicholas and Alexandra was born on July 30, 1904, following the births of four daughters. The problem of who would rule Russia in case of an accident to Nicholas was solved. However, there was a new problem, as Alexei was diagnosed with hemophilia. Hemophilia is a disease that weakened the walls of the arteries so that "any blow or intense pressure can cause the blood vessels to burst and can mean the end."4 Rumours of a holy man, named Grigory Rasputin, however, living in the backwoods of Siberia gave rise to Alexander's hopes that her son's hemophilia could be cured.

Biomechanics of Running Essay -- essays research papers

Introduction: A Qualitative Analysis of Running In the 1970's, thousands of people took to the road with a new trend of exercise----running. It was fairly easy; just put one foot in front of the other as fast as you can and go as far as you can. Feel the burn in your chest? The sweat trickling down your face? The throb in your knees as your foot pounds into the ground with every step? Well then, you're exercising! You’re running! Since then, running has become a dominant factor in sports and fitness; a factor so prevalent that the number of musculoskeletal injuries due to running has also increased over the last quarter century. These chronic injuries are usually due to overuse, improper training techniques, or a combination of the two. By using the results of other biomechanists’ studies, one can extrapolate an idea of what running should look like and what muscles are utilized during the activity. Consequently, changes in technique, strength training, and flexibility training can be made in order to decrease the po tential for injury. Article Summaries   Ã‚  Ã‚  Ã‚  Ã‚  Before analyzing the mechanics of running, it is important to accumulate some of the vast research available for this activity. The following are brief summaries of research articles that study various factors on running. DeVita (1994) noted the gait cycle is measured in two ways: swing-stance-swing or stance-swing-stance. In this study, EMG activity of six muscles was obtained from four subjects while walking and running. The data was collected while the subjects performed a consecutive swing, stance, swing period of each gait. From this, the swing-to-stance and stance-to-swing period of each gait could be measured. The EMG results showed greater activation levels for 5/6 muscles during the swing-to-stance period. Results concluded that the subjects needed to prepare for the initiation of stance and the application of relatively large external forces and momentums. Therefore, when assessing the human gait, it is best to observe stance-swing-stance. Jacobs, Bobbert, VanIngen, and Schenau (1993) analyzed the function of mono- and biarticular leg muscles during the stretch-shortening cycle of running at 6 m/s. Kinematics, ground reaction forces and EMG activities were recorded for a single stance phase. First of all, estimates of muscle force were correlated with origin... ... Reference Page DeVita, P. (1994). The selection of a standard convention for analyzing gait data based on the analysis of relevant biomechanical factors, Journal of Biomechanics (vol 27, no 4) pg. 501-507. Hall, S.J. (1999). Basic Biomechanics (3rd ed), pg. 398-439. McGraw-Hill. Jacobs, R., Bobbert, M.F., vanIngen Schenau, G.J. (1993). Function of mono- and biarticular muscles in running, Medicine and Science in Sports and Exercise (vol 25, no 10) pg. 1163-1173. National Strength and Conditioning Association, Baechle, T.R., editor (1994). Essentials of Strength Training and Conditioning pg. 293-385. Human Kinetics: New Zealand. Nig, B., DeBoer, R., and Fisher, V. (1995). A kinematic comparison of overground and treadmill running, Medicine and Science in Sports and Exercise (vol 27, no 1) pg. 98-105. Northrip, J.W., Logan, G.A., and Wayne, C.M. (1979). Introduction to Biomechanical Analysis of Sports (2nd ed), pg. 45. W. C. Brown Co. Publishers: Dubuque, IA. Rasch P.J. and Burke, R.E. (1978). Kinesiology and Applied Anatomy (6th ed) pg. 199-398. Lea & Febiger: Philadelphia Thordarson, D.B. (1997). Running Biomechanics, Clinics in Sports Medicine (vol 16, no 2) pg. 239-247.

Fast Food Popularity

Fast food is a huge growth in our country. Fast food restaurants are constantly trying to increase their popularity growth by lowering prices and getting faster food service technology. With this said there is a huge competition between fast food restaurants all around increasing there popularity. There are many key factors to the reasons why popularity of fast food keeps on growing. It is believed that price may be a contributing factor to the increase in popularity of fast food. However, laziness is the main cause.Fast food restaurants can make a whole meal in just minutes unlike making food at home. The time it takes us to buy and cook food, fast food restaurants can make a large group of people food. People these days are becoming lazier because of the amount of inventions people are making and the way everything is becoming less complicated. What makes people lazy, when going to a fast food restaurant instead of cooking, is that they will drive to get there food then wait for it to be cooked and then drive home and eat it.That shows how they are just too lazy to get up and cook their own food. The technology fast food providers are coming out with is making them faster and faster which is also increasing the amount of popularity of each restaurant. The time it takes to get our food is a big factor in the growth of that restaurant. Fast Food restaurants are located almost everywhere you drive in the United States and more. With fast food restaurants pretty much everywhere, it makes them even more popular.There is a bigger selection of fast food restaurants then there are stores to buy food at. Almost every road we drive on has advertisement of a fast food restaurant on a sign. Even television has many advertisements that grab children’s attention as well as others. There are approximately 65 different types of fast food restaurants internationally. That is not including all the Mexican, pizza, ice-cream and so on. With this number of restaurants to c hoose from it makes people have an easy choice of where to go.The price we pay to make food at home don’t compare to a one dollar burger at a Fast Food restaurant. Cheap food is a great way to getting the popularity of a restaurant to grow. People don’t like spending a lot of money on food so they have the choice of a dollar menu at most fast food restaurants. Some people don’t make as much money as others which makes them decide to go the cheap way out by buying fast food instead of having to pay more to get a homemade dinner. Although the meal may not be as healthy as a homemade meal, the price pays off in their mind.Some days we just are too busy to be able to cook so the first thing that comes to mind is Fast Food. People who are lazy sitting at home don’t feel like getting up or doing anything, so they just call a fast food place to deliver food straight to their door. Some people even don’t have the time to make their own lunch in the morning so they just get in there car and go through a drive through. When sitting at home and watching television, people don’t feel like cooking and just go grab something to eat at a fast food restaurant instead.

Honda Civic vs. Ford Focus

Ever thought about buying a new, gas saving, family car? If somebody needs some great information about two types of cars, which are the 2010 Honda Civic Hybrid and the 2010 Ford Focus Sedan, then here it is. The quality of the car needs to be comfortable when riding in it. Also, the car needs to get good gas mileage, have a decent price, and have an exceptional warranty. The main thing is to make sure the car has excellent performance specifications and is safe. In these next paragraphs a person should be able to make a decision about which car will suit your families needs best.Most people want to be comfortable when riding in a car. Comfort in a vehicle can save somebody from getting a sore bottom or anything like that. The Ford Focus and the Honda Civic both have a five-seating capacity. The front has two seats and the back has three seats. The Ford Focus has a little more cargo space than the Honda Civic. The Honda Civic has a little more head and leg room in the front seat of t he car, whereas the Ford Focus has more head and leg room in the backseat for your passengers. (2010 Honda Civic) There is an article that was used for my information says that the Ford Focus has uncomfortable rear seating. 2010 Ford Focus) In another article it says that the front seats are comfortable, but it is a matter of personal opinion. (2010 Ford Focus: Overview) The Ford Focus has a compass, external temp, trip computer, stability and traction control, and Bluetooth that the Honda Civic does not have. The Honda Civic just has what is in both cars. There is air conditioning, power windows, tilt steering, cruise control, AM/FM radio, CD player and an alarm in both of the cars. (2010 Honda Civic) While looking up articles, there were not any that said the Honda Civic had uncomfortable seating.However, any article that says the seats are uncomfortable could be wrong. It does not matter how the seats feel to anybody else, it is how the seats feel to each individual that matters. Gas prices are outrageous; so why not get a gas saving car? Living in a hilly/mountain area the gas mileage of a car will not be as good as what it could be. The gas mileage of a car will be better in an area that has a lot of flat land where a person has to drive a little ways to get where they are going. Gas mileage is that way with any vehicle, but when driving around and topping and starting every five minutes, it will use more gas than just driving around for about thirty minutes. The Honda Civic’s gas mileage for the city and highway is approximately twenty-five and thirty-six, while the Ford Focus’s city and highway gas mileage is approximately twenty-four and thirty-five. (2010 Honda Civic) There is barely any difference in the two cars gas mileage, so which ever car a person picks they will get good gas mileage. Most everybody likes a deal when buying anything. Well when buying a car everybody wants to try to find the best deal possible.Whether it is a family car or a one person car, it needs to suits your needs. In choosing a car, evaluating the price of the cars is probably a smart thing to do. Look to make sure the cars that are being looked at stay within your budget and make sure the car has a good warranty for the value of your money. The manufacturer’s suggested retail price for the Honda Civic is $15,455 – $25,340. The manufacturer’s suggested retail price for the Ford Focus is $16,290 – $18,780. (2010 Honda Civic vs) The Honda Civic does cost more than the Ford Focus, but they are about the same price even though the Ford Focus is a little cheaper.The warranty of the new car is very important. Everybody should make sure that they have a good warranty so if anything messes up on your new car; it can be fixed for cheaper than what it would be without warranty. The Honda Civic and the Ford Focus warranties are for three years or 36,000 miles. Both have a power train warranty of five years or 60,000 mile s. Also, both cars have a rust-through warranty of five years or unlimited miles and they both have a roadside aid warranty of three years or 36,000 miles. Remember all the warranties say the year or mile, but mean whichever one comes first. Compare Cars) Some cars do not come with very good warranty, but the car needs to come with as much warranty as necessary to suit your needs. If it does not, then that car is simply not the right car to buy. When buying a car, make sure to evaluate the performance specifications that are on the car. How the car performs is important to just about everybody because nobody wants their new car to mess up on them right after they buy it. The Ford Focus is almost the same size as the Honda Civic, but the Ford Focus is just a bit larger than the Honda Civic. 2010 Honda Civic vs) The Honda Civic and the Ford Focus both are front wheel drive and four wheel drive power brakes. The Honda Civic has electric rack and pinion steering, whereas the Ford Focus has power rack and pinion steering. (2010 Ford Focus-4dr) The Honda Civic’s engine is 110 at 6,000 RPM and the Ford Focus’s engine is 140 at 6,000 RPM. The spare tires for both cars are compact. Also, the front and rear wheels on the both cars are made of aluminum. The Honda Civic has fifteen inch tires on the front and rear tires (2010 Honda Civic Hybrid – 4dr), while the Ford Focus has tires that are seventeen inches on the front and rear tires. 2010 Ford Focus-4dr) Here, the only reason that the Ford Focus is better than the Honda Civic is because of the power rack and electric rack. My family has never owned a car that has not had power rack and pinion steering, so that is why we would prefer the Ford Focus over the Honda Civic. Safety in a vehicle means a person’s life. Before buying a car, check out the safety features that vehicle has on it. The safety features in a vehicle is very important to everybody. So here is a little bit about these two car s safety.The Honda Civic and the Ford Focus both have front side airbags, curtain side airbags, antilock brake system, and antiskid system. The Honda Civic has traction control that the Ford Focus does not have. (2010 Ford Focus: Overview) The Ford Focus has dual front airbags and tire-pressure monitor that the Honda Civic does not have. (2010 Honda Civic: Overview) A tire-pressure monitor does help from having a blow out and the dual front airbags would probably make the passenger feel safer. Comparing, what the Honda Civic has over the Ford Focus makes the Ford Focus better.Buying a new car can be very overwhelming. Researching a few kinds of cars helps to narrow it down to the two cars you are leaning more towards purchasing and can make it a lot easier. The Ford Focus Sedan is better because of all the points made in this paper. Although the Honda Civic Hybrid is a good car too, the Ford Focus Sedan is what is needed to suit my family’s needs. This paper hopefully helped somebody make a decision on buying one of these types of cars or helped somebody out on what to look for when buying a new vehicle.

Organisations for information technology professionals

Executive Summary:Whether we like it or non we are all impacted by branding, from the apparels we wear to what we eat, thrust and consume. Although we are familiar with corporate stigmatization and selling, personal stigmatization is a technique where you concentrate on the accomplishments and attributes that make you stand out from the remainder of your equals. In his book â€Å" 7 Habits of extremely effectual people † , Stephen R Covey uses a powerful visual image exercising, where readers are asked to visualize themselves at the funeral of a friend merely to detect that it is their ain funeral. He asks readers to believe about what they would desire their household, friends, co-workers and community to state about them at their funeral ( Covey, 1999 ) . I believe that by concentrating on the properties discovered through this exercising I will hold a greater apprehension of my ain personal trade name and besides detect the values at the nucleus of my ain ego. In my assignment I have reviewed literature and articles to place the stairss which could be followed to better personal stigmatization and have so applied these to my ain personal place. I besides circulated a questionnaire to measure consciousness of trade names and to measure my equal ‘s perceptual experience of the trade name â€Å" Paul Delaney † . By concentrating on the perceptual experiences of others, I will place any premises I have about my ain personal trade name and assist happen countries necessitating betterment. As a director taking a squad of nine employees, I must develop a different accomplishment set to accomplish success. This assignment will assist to place accomplishments, personal properties and features that can be developed to heighten my repute and standing amongst my equals.Table of ContentssIntroduction 1 What is personal stigmatization? 1 What is Brand Equity? 2 What are the 4 types of capital and how do they associate to me? 3 How can I better my ain personal trade name? 5 Make a Personal Brand Statement 5 Make a Personal Mission Statement 5 Update my sketch 6 Use the â€Å" 5 twelvemonth sketch † technique 6 Join administrations for Information Technology professionals 10 Develop my web of contacts 10 Continue Charity Work 11 Choose an appropriate Leadership Style 12 Develop the 7 wonts of extremely effectual people 14 Personal Branding Survey 17 Introduction 17 Part 1 – Brand Recognition 18 Part 2 – Brand Reputation 19 Part 3 – Appraisal of trade name â€Å" Paul Delaney † 20 Decision 26 Bibliography 31 Appendix 1: Survey on Personal Branding and perceptual experiences of the writer 32 Appendix 2: My Current Resume 43 Appendix 3: My 5 Year Resume 45 Appendix 4: Agenda for the coming hebdomad 47IntroductionWhat is personal stigmatization?Ad and selling has a important impact on our personal picks from the apparels we wear to the nutrient that we consume. We are invariably having messages from advertizements to carry us to purchase their merchandise over that of a rival. To make this, selling companies strive to tie in their trade name with the values which they believe their client base is interested in ( e.g. doing a merchandise more environmentally friendly etc. ) . Personal stigmatization is a small different in that you are the merchandise being advertised. However, it has many similarities to corporate stigmatization – you want to be associated with the values that you believe do your trade name distinctive ( e.g. strong analytical accomplishments etc. ) . Harmonizing to William Arruda, personal stigmatization is â€Å" cognizing what ‘s reliable to you, distinguishing from your equals and relevant and obliging to your mark audience, and utilizing that to make your ends † ( Martin, 2009 ) . By concentrating on what differentiates you from your equals, you can better your trade name equity.What is Brand Equity?In his article â€Å" Developing your Personal Brand Equity † , Alan Vitberg ( Vitberg, 2010 ) said that personal trade name equity consists of ; The intangible value persons have in footings of ability to act upon others by leveraging their experience, expertness and repute. The relationships they have built and maintained. The touchable value they bring in footings of part to their employer. To better your personal trade name, Vitberg recommends that each individual should get down by replying one inquiry â€Å" What makes you different and why should people care? † and utilize this to construct a personal trade name statement.What are the 4 types of capital and how do they associate to me?In her book â€Å" Pierre Bordieu and Cultural Theory † , Bridget Fowler refers to 4 types of capital ( Fowler, 1997 ) ;Social CapitalSocial capital relates to the sum of influence and the figure of relationships I have within the web of people I know either socially or professionally. The suggestion is that by increasing the figure of people in my web that I can trust on them to back up me in times of problem ( e.g. such as assisting to happen me a occupation if I am made redundant ) . In bend, I can utilize my web to back up others from my web ( e.g. I found occupation chances for my brother when he was made redundant ) . To increase my web, I have joined the online professional web â€Å" LinkedIn † . I now have over 50 connexions with other professionals with whom I have come into contact. I have besides joined the popular societal networking â€Å" Facebook † to increase my societal web.Symbolic CapitalSymbolic capital relates to the grade of repute and honor that I have within my professional and personal life. Respondents in the study completed as portion of this assignment rated me extremely in footings of honestness and trustiness. This is really positive acknowledgment from my equals and one that I am really proud to detect. The 2nd most often identified property that respondents gave in the study was that I was reliable and dependable. Again, this is positive in that it can be argued that holding a repute for being reliable and dependable consequences in higher symbolic capital.Cultural CapitalCultural capital is hard to mensurate, although I have achieved success in the country of educational makings. I was awarded a 1st category honor in my undergraduate grade which distinguishes me from the others in my twelvemonth as merely a smattering of alumnuss achieved this degree of making. Besides, in take parting in the MSc in Business Management in NUI Maynooth I am distinguishing myself from my equals in that lone 3 of the other directors in EBS IT have achieved/are seeking to accomplish a Masters degree making.Economic CapitalThis facet of Bourdieu ‘s theory relates to ownership of stocks, portions and by and large any pecuniary wagess. I do non have any stocks or portions, but late bought my ain pl ace. I besides have a figure of modest investings.How can I better my ain personal trade name?Make a Personal Brand StatementBased on an article by Alan Vitberg ( Vitberg, 2010 ) , I have created a personal trade name statement. Having a personal trade name statement will assist me to concentrate on the properties and features that define how I want to be perceived. â€Å" I am a diligent and trusty undertaking director with a repute for attending to item and holding strong job work outing accomplishments. I have more than 5 old ages experience in taking a squad of IT professionals from multiple subjects, in presenting successful undertakings for a fiscal services company on clip and within budget † .Make a Personal Mission StatementIn his book â€Å" 7 Habits of Highly Effective Peoples † ( Covey, 1999 ) , Covey suggests that should concentrate on what you want to be ( character ) and to make ( parts and accomplishments ) and on the values or rule upon which being and making are based. I have besides drawn from the study in Appendix 1, to detect the properties and accomplishments which I associated with to assist construct this mission statement. By on a regular basis reexamining this mission statement, I hope that it will assist me to maintain focused on the character and values that I deem to be of import. I want to be successful at place foremost, so in my calling, I want to be known for being honest and trustworthy, I want to be known as a just and understanding foreman who can actuate employees, I want to be known for presenting high quality undertakings – on clip and within budget, I want to be seen as more of a risk-taker, I want to be more outgoing and run into more people.Update my sketchLike many people, it has been some clip since I have updated my sketch. To be honest, the last clip I updated my sketch was in 1998 when looking for my current occupation. I will make my ain sketch ( refer to Appendix 2 ) with a focal point on what I have achieved in my calling.Use the â€Å" 5 twelvemonth sketch † techniqueI have followed the â€Å" 5 twelvemonth sketch † stairss as outlined in an article by Dennis and Ruth Laker in the Journal of Management Education ( Laker and Laker, 2007 ) . In this article they suggest that mapping out where you are now against where you want to be in 5 old ages will forestall calling impetus. As quoted in Laker & A ; Laker, Jack Welsh, CEO of General Electric said â€Å" Manage your fate, or person else will † . I believe this quotation mark means that each of us should be proactive and pull off our ain calling to guarantee we achieve what we want to accomplish, be this publicity, work life balance or self betterment.Measure 1 – Make a Current SketchThis measure is complete ; delight mention to Appendix 2 – My Current Resume.Measure 2 – Make a Resume for 5 old ages in the hereafterIn this measure I focused on what I would wish my sketch to look like in 5 old ages clip. It includes extra educational accreditations, rank in professional organic structures, occupation rubrics and voluntary activities. Within Appendix 3, I have completed a 5 twelvemonth sketch as outlined in this measure. In their article, Laker & A ; Laker suggest that I should get down this measure by inquiring myself a figure of inquiries as set out below ;Question: What do I desire to make in 5 old ages?I would wish a farther 5 old ages experience as an IT Manager along with another 3 old ages as a Senior IT Manager, be that within my current administration or elsewhere.Question: Who has served as your manager? Who would you wish in the following 5 old ages?I have been coached in the field of undertaking direction and proficient expertness by several IT directors. In the coming old ages, I would wish to concentrate on People Management and Financial Management.Question: What farther instruction programs do you hold?I plan on finishing my MSc in Business Management and would wish to prosecute a making in Compliance. Conformity is a growing country in concern and I believe holding a making in this country would farther distinguish me from my equals.Question: What professional administrations would y ou fall in?Having late joined the Irish Computer Society, I would wish to go to some of their seminars and presentations to construct my apprehension in the field of engineering.Question: What country/county do you desire to populate in?Having late bought a place in the town of Maynooth I will probably stay here for the following 5 old ages, nevertheless in the longer term I would wish to populate in the countryside someplace around Maynooth.Question: What personal involvements will you hold in the following 5 old ages?I would wish to better my public speech production accomplishments and besides to increase my work in the community. I would wish to take part in a community service ( such as Tidy Towns or running a occupants association ) .Measure 3 – Identify Short Term and Long Term GoalsBased on the difference between my current sketch and my 5 twelvemonth sketch, my short term ends are ; Get married Complete my MSc in Business Management Derive a farther 5 old ages experience as an IT Manager Seek functions with my current employer that will let me to develop my people direction and fiscal direction accomplishments My longer term ends are ; To volunteer for community strategies such as Maynooth Tidy Towns To volunteer for the occupants association for my country Enrol in the Compliance Officer of Ireland classMeasure 4 – Create an Action PlanIn 12 months clip – get married ( in May 2011 ) , develop my people direction accomplishments, develop my fiscal direction accomplishments, seek employer part towards finishing my Masters, In 24 months clip – Seek employer part for Compliance makings, develop my public speech production accomplishments In 36 months clip – participate in community strategies such as Maynooth Tidy Towns, participate in my local occupants association In 48 months clip – Measure my sketch and accomplishment set against industry criterions. In 60 months clip – Seek chances to be appointed a senior director.Measure 5 – Reappraisal my action program on a regular basisIn measure 5, you are urged to regularly reexamine your Action Plan and your 5 twelvemonth sketch to do certain you are on mark and if non, to set the program as necessary. I plan to put aside clip one time a month to reexamine my sketch, 5 twelvemonth sketch and action program to guarantee all is in order.Join administrations for Information Technology professionalsThe PriceWaterhouseCoopers â€Å" Personal Branding Week † e-book ( PriceWaterhouseCoopers, 2010 ) suggests that you should fall in industry associations to link with other people in your country of expertness. As portion of this assignment I joined the Irish Computer Society ( ICS ) . The ICS is an association of Irish computing machine and engineering professionals that seeks to advance industry criterions and developments. The ICS tally seminars and give presentations which will assist to develop my cognition and apprehension in the field of calculating. I will endeavor to go to as many of these seminars as possible.Develop my web of contactsThe PriceWaterhouseCoopers â€Å" Personal Branding Week † e-book ( PriceWaterhouseCoopers, 2010 ) suggests that you should make an on-line profile on the professional networking site, LinkedIn. You can happen my profile on the undermentioned nexus: hypertext transfer protocol: //ie.linkedin.com/pub/paul-delaney/10/b90/58a I have accumulated 55 professional contacts over the past 3 old ages. I have updated my professional experience and have entered resume information. As I meet new contacts, I add them to my web and maintain in touch to guarantee our relationship stays current and up to day of the month. As yet I have non used this web site to use for occupations or to seek applications for places that become available, although I can see that this will go a larger portion of the web site over the coming old ages. I besides have an online profile on societal networking site â€Å" facebook † and â€Å" Twitter † . I merely began utilizing these sites when I began the MSc in Business Management in NUI Maynooth. I besides plan to take part in my local occupants association and volunteering my clip in community strategies. This will heighten my local repute and help my calling by demoing I take my societal duty earnestly.Continue Charity WorkThe company I work for, EBS Building Society, has a strong repute of working with charities. Recently members of the IT squad participated in the Movember run to bring forth financess for male prostate malignant neoplastic disease research. I was portion of an international run to â€Å" alter the face of work forces ‘s wellness † by turning a mustache for charity. The EBS Movember squad raised over a‚ ¬21,500, doing us the squad with the highest contributions in Ireland. This is something I will go on to back up in the hereafter.Choose an appropriate Leadership StyleIn his book, â€Å" Leadership and the One Minute Manager † , Henry Houser recommends that directors should orient their leadings manner depending on the person wi th whom they are covering ( Houser, 1985 ) . To make this, he recommends that all employees should be graded harmonizing to their competency with the undertaking and their committedness to the occupation.DegreePhaseDevelopment LevelD4 High Competence / High Commitment Developed D3 High Competence / Variable Commitment D2 Some Competence / Low Commitment D1 Low Competence / High Commitment Developing To help me in my function as a director, I have mapped each employee who reports to me against this theoretical account detailing the employee phase of development and the appropriate leading manner to utilize when covering with them.EmployeeDegreePhaseLeadership StyleJohn D2 Some Competence/Low Committedness Coaching/Direct and Support Martina D2 Some Competence/Low Committedness Coaching/Direct and Support Tom D1/D2 Low Competence/High Committedness Directing/Structure, Control and Supervise Ant D3/D4 High Competence/Variable Committedness Supporting/Praise, Listen and Facilitate Gareth D2/D3 Some Competence/Low Committedness Coaching/Direct and Support Eamonn D2/D3 Some Competence/Low Committedness Coaching/Direct and Support Sheila D3/D2 High Competence/Variable Committedness Supporting/Praise, Listen and Facilitate Jenny D3 High Competence/Variable Committedness Supporting/Praise, Listen and Facilitate Colm D3/D4 High Competence/Variable Committedness Supporting/Praise, Listen and FacilitateDevelop the 7 wonts of extremely effectual peopleIn his book â€Å" 7 Habits of Highly Effective Peoples † ( Covey, 1999 ) Stephen R Covey suggests that to be effectual we must follow the following 7 wonts. By going more effectual, I can better my repute and heighten my calling. Although there is a batch of information within the book, I have sought to condense the information into specific action points that I can follow to guarantee I become more effectual ;Habit # 1 – Beryllium proactiveIn this wont, Covey reminds us that we all have the power to command our responses to a stimulation. We decide how we are traveling to respond to hard state of affairss, in fact Covey states that â€Å" our most hard experiences become the melting pots that forge our character and develop the internal powers, the freedom to manage hard fortunes in the hereafter and inspire others to make so every bit good † . Covey suggests that we should take the enterprise and go proactive in our linguistic communication and actions. For illustration, when you encounter a hard state of affairs do n't state â€Å" I ca n't make that because†¦ † alternatively seek utilizing â€Å" What else could I make to decide this state of affairs † . Using this technique with the people who work with me will better their motive and authorise them to do their ain determinations.Habit # 2 – Begin with the terminal in headAlthough this measure has been covered elsewhere in this assignment, in brief Covey suggests that we should take a minute to see the impact of our actions before taking them. By concentrating on the terminal province that we have in head, we can guarantee that we achieve success. The writer recommends a simple exercising where you conceive of yourself at your ain funeral and place the features you would desire to be remembered for. He so suggests that we should utilize the end product from that exercising to make a personal mission statement.Habit # 3 – Put first things foremostHabit # 3 relates to the things you could make ( that you are n't making now ) that if you did on a regular footing, would do a enormous positive difference on your personal or professional life. One cardinal facet of Habit # 3 is Time Management. Covey suggests that we should organize undertakings and put to death them around precedences.UrgentNot UrgentImportantICrisiss, Problems & A ; Deadlines2Prevention, Relationship BuildingNot Important3Breaks, Some phone calls, electronic mails, meetings4Trivia, clip wastrels & A ; pleasant activities Covey besides suggests that you should construct a agenda of undertakings and that you should take a few proceedingss every twenty-four hours to reexamine your agenda. Within Appendix 4, I have built a agenda for the coming hebdomad. Habit # 4, Think win-win means to come up with solutions to jobs that are reciprocally good. In this circumstance everyone if happy with the determination and is committed to its success. Habit # 5, Seek foremost to understand, so to be understood is where we should seek to understand the job before seeking to decide it. Our inclination is to hotfoot to a solution as we feel force per unit area to decide the job, but it is of import to listen carefully to all sides of the job. Merely so will you decide the issue decently and guarantee that it does non return once more, therefore blowing more of your clip. Habit # 6, Synergise, can be summed up in one statement – â€Å" two caputs are better than one † . You should pool the corporate cognition of all interested parties. The sum sum of everyone ‘s engagement is greater than the sum of each persons input. Everyone solves jobs otherwise and if facilitated right they can come up with successful declarations to jobs. Habit # 7, Sharpen the proverb, is where we should do clip for Physical, Mental, Social/Emotional and Spiritual reclamation. The thought is that we should do clip each twenty-four hours to reexamine what we are making and take a balanced attack. Possibly our clip is non being put to effectual usage? Possibly there is an easier manner to present on your undertakings?Personal Branding SurveyIntroductionThe study was constructed in three parts ; Part 1 relates to trade name acknowledgment where I asked respondents to place five good known trade names and personalities. Part 2 was about trade name repute, where I asked respondents if they believed that six personalities that have had good publicised jobs could retrieve their reputes. Part 3 was about the trade name â€Å" Paul Delaney † where I asked respondents about their perceptual experience of me. Mention to Appendix 1 for farther item.Part 1 – Trade name RecognitionIn the study I asked respondents if they could place 5 trade names and personalities from images provided. For inquiry # 1, 91 % of respondents right identified Oprah Winfrey as the personality in the image. For inquiry # 2, merely 18 % of respondents right identified Tommy Hilfiger as the personality in the image. However for inquiry # 3, 45 % respondents right identified the Tommy Hilfiger logo from the image provided. This is despite the study being printed in black and white so the coloring material of the logo was non seeable, and besides the â€Å" Tommy Hilfiger † give voicing being removed. -All respondents identified Coca Cola as the trade name in inquiry # 4 – despite the diction in the logo being in Chinese instead than English. About half of all respondents identified Louis Vuitton as the trade name of pocketbooks in inquiry # 5.Part 2 – Brand ReputationIn portion two of the study, I investigated if respondents believed that the personalities in inquiry could retrieve their repute following the jobs they encountered in recent old ages. Interestingly, a big figure of the personalities have been accused of rip offing on their spouses but were judged otherwise by respondents as to whether they could retrieve their repute. 91 % of respondents believed that Ronan Keating could retrieve his repute, but merely 40 % believed that Ashley Cole would make similarly.Part 3 – Appraisal of trade name â€Å" Paul Delaney †Appraisal of Paul Delaney ‘s accomplishment setIn portion three of the study, I sought to look into how my co-workers perceived my accomplishment set based on visual aspect, frequence of squad and single meetings, listening accomplishments, feedback on public presentation, trust to cover with a grudge, motive, undertaking direction, communicating and deputation accomplishments. From the study I discovered that the overall perceptual experience of my co-workers is good, nevertheless the three countries necessitating most betterment are ; Frequency of Individual Meetings with employees ; Motivational Skills Deputation SkillsProperties associated with Paul DelaneyThe undermentioned seven properties were identified by respondents as those which they would most tie in with Paul Delaney. The highest consequences were returned for Honesty/Trustworthiness and Dependability/Reliability. To me, these are really positive consequences as these are values which essential to my ain personal trade name. From the responses I can see that I have a repute for being organised, but that this mark is non every bit high as I would wish. I will better this country of my professional development over the approaching months.Properties non associated with Paul DelaneyIn contrast to the properties associated with me, I asked respondents to place the properties which they would non tie in with me. My hope was that respondents would place properties which would non be in line with my values. However, of the 6 highest properties identified by respondents, the lone point I would wish to better is that of risk-taking. It is interesting that 70 % of respondents do non tie in me with being a hazard taker.Skills associated with Paul DelaneyWhen asked to place accomplishments that they believed best described me, respondents identified the following 8 highest hiting accomplishments ; I am really happy with the consequences above. A big portion of my occupation is pull offing undertakings, placing jobs and executing analysis.Skills non associated with Paul DelaneyWhen asked to place accomplishments which would non depict me, respondents identified the undermentioned accomplishments ; I am disappointed with some of the consequences above. It is clear that I need to develop my accomplishments in the countries of Coaching and Establishing thought leading. Although other accomplishments are lower than these, I believe that concentrating on bettering my public presentation in these countries will take to a stronger professional image.Role of Paul Delaney in a squad undertakingThe highest per centum of respondents, 55 % , identified the function of â€Å" Project Manager † as the function which I would be in if I were take parting in a group undertaking. This is a positive response as my current calling is mostly focused on being a undertaking director.DecisionIn decision, I have found the exercisings performed as portion of this assignment to be really good to my ain personal growing and in bend to my ain trade name. Making a mission statement and personal trade name statement has helped me to concentrate on the properties that I would desire to be associated w ith. I believe that by increasing my web through LinkedIn and fall ining the Irish Computer Society I will be exposed to new and exciting challenges that will farther develop my accomplishments and increase my visibleness in the computer science and fiscal services industries. From the study conducted I discovered a figure of countries which I would wish to better. I believe that by concentrating on these countries I can better my repute and develop the repute of employees describing to me. I believe that I can turn to the countries necessitating betterment by following the stairss outlined below, although it remains to be seen if they will be successful: Increase the frequence of Individual Meetings with employees Although the 73 % of respondents to my inquiry â€Å" Do you believe that one to one meetings are held often plenty? † were happy with the figure of single meetings, there was a important spread in single responses. I will place the employees that feel they would profit from extra meetings and guarantee that clip is allocated to this Non-urgent, but of import undertaking. Better my Motivational Skills In his book, â€Å" Introducing Organization Behaviour & A ; Management † ( Knights and Willmott, 2010 ) , Knights & A ; Willmott refer to Locke and Latham ‘s theory that claims by puting different public presentation ends I can actuate employees and acquire the persons to execute better. I will try to utilize SMART aims ( Specific, Measurable, Achievable, Realistic, Time edge ) when puting aims. Locke and Latham ‘s theory is based on 4 wide propositions ; Difficult ends lead to higher public presentation The higher the end the higher the public presentation. Praise, feedback or engagement in determination devising makes a difference to what people Goal-setting can besides increase the attempt people make to detect ways of run intoing a end. Better my Delegation Skills In the study, 75 % of respondents were happy with my deputation accomplishments, nevertheless this means that 25 % of employees were non happy. In his book â€Å" Delegating Authority † , Andrew Schwartz ( Schwartz, 1992 ) recommends that when deputing a director should guarantee: Meaningfulness – to guarantee the undertaking is seen as of import, valuable and worthwhile. Responsibility – to guarantee employee takes personal duty and understands that they are accountable for their public presentation on the undertaking. Knowledge of consequences – directors must give feedback on public presentation. Increase my Organisation accomplishments When asked to place 6 properties of Paul Delaney, merely 27 % of respondents identified me as being organised. By utilizing the techniques discovered in Covey ‘s â€Å" 7 Habits of Highly Successful People † ( Covey, 1999 ) I believe that I can heighten my administration accomplishments which in bend will better my repute ( e.g. more frequent squad and single meetings ) . Take more hazards 70 % of respondents identified that Paul Delaney is non known as a Risk-taker. Initially I was happy with this as I am non a risk-taker. However I believe that an component of risk-taking is necessary to be a good director. I will endeavor to take appropriate hazards and to believe of alternate solutions to jobs. I believe that this type of attack to job work outing would promote employees to seek alternate solutions that might be more successful than traditional attacks. Adopt a Coaching attack to employees In their book â€Å" Peopleware, Productive undertakings and squads † ( DeMarco and Lister, 1999 ) , DeMarco and Lister recommend that directors should promote peer-coaching. The suggestion is that you should place a â€Å" instructor † and â€Å" scholar † for a undertaking and set into gesture the transportation of cognition. Over clip, the functions of â€Å" instructor † and â€Å" scholar † will reassign amongst the squad with an overall betterment in public presentation. In fact, this procedure could be done without employees even being cognizant of the coaching being done. Establish thought leading In their book â€Å" Successful Directors Handbook † ( Davis et al. , 1996 ) Davis et al.make some suggestions on how to act upon others. Some of their suggestions are that a director should ; Increase your leading impact – for illustration, ever present yourself to new groups and persons, be steadfast and direct when saying outlooks etc. This is besides recommended in PriceWaterhouseCoopers â€Å" Personal Branding Week † ( PriceWaterhouseCoopers, 2010 ) Better your leading by inquiring for feeback. This is besides recommended in PriceWaterhouseCoopers â€Å" Personal Branding Week † ( PriceWaterhouseCoopers, 2010 ) Become more self-asserting – be prepared to do your point even if others might differ. This is besides recommended in PriceWaterhouseCoopers â€Å" Personal Branding Week † ( PriceWaterhouseCoopers, 2010 ) Fix your arguement taking the place of the other parties into history. Communicate and clear up your vision, show enthusiasm. Influence the determinations of upper direction – be clear about how your suggestion will profit the administration, if the impact of an thought on your country is negative, allow the senior direction know. Better my Communication Skills In his book â€Å" Communication and Knowledge Sharing at Work † ( Cullen, 2008 ) , John Cullen suggests that directors should foremost understand their communicating manner. To make this Cullen outlines a simple exercising to follow. Having completed this exercising I discovered that I am a Directive Communicator ; I meet marks that have been decided by others by using a strong manner of communicating that is chiefly focused on doing certain that instructions are clearly understood and implemented. This communicating manner is appropriate for my current function, nevertheless for publicity I would necessitate to develop a â€Å" Promotional Communicator † manner whereby I would develop the schemes for my section, instead than being an implementor. EndBibliographyAppendix 1: Survey on Personal Branding and perceptual experiences of the writerAbout the respondent ; Are you†¦ ? _ Staff _ Manager _ Other_ Female_ MaleQuestion # 1 – Can you name this well known personality?Answer # 1:Question # 2 – Can you name this well known personality?Answer # 2:Question # 3 – Can you name this well known trade name?Answer # 3:Question # 4 – Can you name this well known trade name?Answer # 4:Question # 5 – Who makes these celebrated bags?Answer # 5:Question # 6 – For each of the undermentioned personalities, do you believe their repute is recoverable or non?_ Recoverable _ Not _ I do n't cognize who this is _ Recoverable _ Not _ I do n't cognize who this is _ Recoverable _ Not _ I do n't cognize who this is _ Recoverable _ Not _ I do n't cognize who this is _ Recoverable _ Not _ I do n't cognize who this is _ Recoverable _ Not _ I do n't cognize who this isQuestionnaire about Paul:Deputation SkillsHow would you rate Paul ‘s deputation accomplishments? ( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Communication SkillsHow would you rate Paul ‘s communicating accomplishments? ( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Project Management SkillsHow would you rate Paul ‘s undertaking direction accomplishments? ( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )How would you rate Paul ‘s motivational accomplishments?( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Would you rate your trust in Paul to cover with a grudge?( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )How would you rate Paul ‘s feedback on your public presentation?( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Listening SkillsHow would you rate Paul ‘s listening accomplishments? ( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Team MeetingsDo you believe Team Meetings are held often plenty? ( excessively infrequently ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( frequent plenty )Individual MeetingsDo you believe that one to one meetings are held often plenty? ( excessively infrequently ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( frequent plenty )AppearanceHow would you rate Paul ‘s visual aspect? ( Poor ) 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 ( Excellent )Which 6 of these properties would you most associate with Paul?_ Accomplished _ Ambitious _ Bright _ Colourful _ Connected _ Curious _ Spoting _ Easygoing _ Entrepreneurial _ Formal _ Happy _ Inspiring _ Introverted _ Loyal _ Optimistic _ Persuasive _ Positive _ Quirky _ Risk-taking _ Self-motivated _ Sophisticated _ Endeavoring _ Visionary _ Accurate _ Assertive _ Capturing _ Community-oriented _ Conservative _ Reliable _ Dramatic _ Energetic _ Ethical _ Funny _ Healthy _ Intelligent _ Inventive _ Methodical _ Organised _ Physically Fit _ Precise _ Refined _ Sassy _ Shy _ Spirited _ Successful _ Wise _ Adaptive _ Big ( personality ) _ Cheerful _ Competitive _ Converting _ Devoted _ Driven _ Enterprising _ Extroverted _ Generous _ Honest _ Interested _ Sympathetic _ Modest _ Surpassing _ Picky _ Pro-active _ Reliable _ Savvy _ Sincere _ Religious _ Supportive _ Worldly _ Adventurous _ Bold _ Collaborative _ Confident _ Creative _ Diplomatic _ Dynamic _ Enthusiastic _ Flexible _ Giving _ Humble _ International _ Loving _ Motivating _ Passionate _ Political _ Quick Witted _ Religious _ Self assured _ Socially witting _ Strategic _ TrustworthyWhich 6 of these properties would you NOT tie in with Paul?_ Accomplished _ Ambitious _ Bright _ Colourful _ Connected _ Curious _ Spoting _ Easygoing _ Entrepreneurial _ Formal _ Happy _ Inspiring _ Introverted _ Loyal _ Optimistic _ Persuasive _ Positive _ Quirky _ Risk-taking _ Self-motivated _ Sophisticated _ Endeavoring _ Visionary _ Accurate _ Assertive _ Capturing _ Community-oriented _ Conservative _ Reliable _ Dramatic _ Energetic _ Ethical _ Funny _ Healthy _ Intelligent _ Inventive _ Methodical _ Organised _ Physically Fit _ Precise _ Refined _ Sassy _ Shy _ Spirited _ Successful _ Wise _ Adaptive _ Big ( personality ) _ Cheerful _ Competitive _ Converting _ Devoted _ Driven _ Enterprising _ Extroverted _ Generous _ Honest _ Interested _ Sympathetic _ Modest _ Surpassing _ Picky _ Pro-active _ Reliable _ Savvy _ Sincere _ Religious _ Supportive _ Worldly _ Adventurous _ Bold _ Collaborative _ Confident _ Creative _ Diplomatic _ Dynamic _ Enthusiastic _ Flexible _ Giving _ Humble _ International _ Loving _ Motivating _ Passionate _ Political _ Quick Witted _ Religious _ Self assured _ Socially witting _ Strategic _ TrustworthyWhich 6 of these accomplishments would outdo describe Paul ‘s accomplishments?_ Analysing figures _ Building consensus _ Reding _ Delegating _ Developing thoughts _ Establishing thought-leadership _ Turning professionally _ Inspiring others _ Investigating _ Managing struggle _ Pull offing people _ Measuring success _ Motivating _ Performing analysis _ Public speech production _ Researching _ Sing the inside informations _ Sourcing talent/funds _ Thinking internationally/globally _ Writing studies _ Brainstorming _ Coaching _ Making _ Delivering quantifiable consequences _ Empowering _ Facilitating groups _ Identifying jobs _ Interviewing _ Learning _ Pull offing crises _ Pull offing undertakings _ Interceding _ Negociating _ Showing _ Associating to others/building relationships _ Runing meetings _ Selling _ Teaching _ TrainingWhich 6 of these accomplishments would NOT depict Paul ‘s accomplishments?_ Analysing figures _ Building consensus _ Reding _ Delegating _ Developing thoughts _ Establishing thought-leadership _ Turning professionally _ Inspiring others _ Investigating _ Managing struggle _ Pull offing people _ Measuring success _ Motivating _ Performing analysis _ Public speech production _ Researching _ Sing the inside informations _ Sourcing talent/funds _ Thinking internationally/globally _ Writing studies _ Brainstorming _ Coaching _ Making _ Delivering quantifiable consequences _ Empowering _ Facilitating groups _ Identifying jobs _ Interviewing _ Learning _ Pull offing crises _ Pull offing undertakings _ Interceding _ Negociating _ Showing _ Associating to others/building relationships _ Runing meetings _ Selling _ Teaching _ TrainingIf Paul was take parting in a squad undertaking, in which of the undermentioned functions would he be in?_ Administrator – manages administrative undertakings, responds to inquiries, keeps squad members up to day of the month _ Care giver – ensures that all members of the squad are happy and cared for _ Creator – comes up with originative thoughts for what to make and how to make it _ Doer – takes a part of the undertaking and executes it _ Facilitator – orchestrates the group, assisting it to accomplish its end _ Leader – creates a vision, assembles the squad, takes charge, assigns undertakings, steps progress _ Motivator – inspires others to be their best and successful members of the squad _ Project Manager – manages all facets of the undertaking ( budget, people, agenda etc. )Beginning: ( Reach_Communications_Consulting, 2009 )End OF APPENDIX ONEAppendix 2: My Current ResumeName: Paul Delaney Address: 20 The Drive, Newtown Hall, Maynooth, Co. Kildare LinkedIn: hypertext transfer protocol: //ie.linkedin.com/pub/paul-delaney/10/b90/58a electronic mail: delaney_p @ hotmail.com Telephone: 086 834 7529Experience:IT Manager – East by south Building Society, December 2007 – PresentIn December 2007 I was appointed to the function of IT Manager with duty for all front-end loaning systems. I am presently working with a squad of 9 developers and concern analysts on a assortment of system alterations to EBS place loan inception systems and branch Teller systems. My function involves pull offing undertakings, people and presenting effectual proficient aid to users throughout the society. Interesting Function: I was IT Project Manager for a major system upgrade to our place loan systems to provide for hazard based pricing which involved a important sum of system alteration and a budget of over a‚ ¬1 million. Skills: Prince II, Project Management, Business Analysis, Systems Analysis, People Management. Technical Skills: Ocular Basic, IBM Business Process Modeller, Websphere, Flex.Team Leader – EBS Building Society, August 1998 – December 2007I joined EBS Building Society in August 1998 and have worked in a assortment of different functions, including developer, systems analyst and IT undertaking director. Before being appointed director, I was team leader on a squad of 5 developers, focused on back uping, upgrading and keeping the end-to-end place loan inception system. Interesting Functions: I was a cardinal concern analyst on a undertaking to wholly rewrite our subdivision based place loan application system. Skills: Team Leadership, IT Project Management, Business Analysis, Systems Analysis. Technical Skills: Ocular Basic Development, Codebase databases.Education:MSc. in Business Management, Part clip, NUI Maynooth 2010 – 2012I am presently take parting in a two twelvemonth portion clip Masterss plan in NUI Maynooth and am due to finish the class in August 2012. This plan is for non-business alumnuss wishing to prosecute a calling in concern and direction. We are covering topics such as Strategic Management, Society and Ethics, Financial direction and Pull offing people and squads.BSc. In Calculating Science, Part clip, Griffith College Dublin, 1997 – 2001I achieved a 1st category honours degree from Griffith College Dublin in 2001. This grade focused on the proficient facets of calculating scientific discipline and gave me a sound foundation in computing machine scheduling and systems analysis.British Computer Society, Certificate in Project Management, 2003In 2003 I was awarded a Merit in Project Management from the British Computer Society ( BCS ) . This certification is based on industry criterions of undertaking direction ( Prince II ) .Avocations and InterestsPlaying golf and horticultureProfessional AccreditationsMember of the Irish Computer Society.Mentions:David Yeates, Head of IT, EBS Building Society Tom Doherty, Ex Head of IT, EBS Building Society, Currently Practice Director, Ergo Software Services End OF APPENDIX TWOAppendix 3: My 5 Year ResumeName: Paul Delaney Address: 20 The Drive, Newtown Hall, Maynooth, Co. Kildare LinkedIn: hypertext transfer protocol: //ie.linkedin.com/pub/paul-delaney/10/b90/58a electronic mail: delaney_p @ hotmail.com Telephone: 086 834 7529Experience:Senior IT Manager – East by south Building Society, December 2016 – PresentIn December 2016 I was appointed to the function of Senior IT Manager with duty for all front-end loaning systems. I am presently working with a squad of 20 developers and concern analysts on a assortment of system alterations to EBS place loan inception systems and branch Teller systems. My function involves developing strategic thought in the country of IT and implementing big multi-million euro alteration programmes for the society. Interesting Function: I was Programme Manager for a major alteration in scheme for the society affecting legion concern and IT streams. Skills: Prince II, Project Management, Business Analysis, Systems Analysis, People Management.IT Manager – East by south Building Society, December 2007 – PresentIn December 2007 I was appointed to the function of IT Manager with duty for all front-end loaning systems. I am presently working with a squad of 9 developers and concern analysts on a assortment of system alterations to EBS place loan inception systems and branch Teller systems. My function involves pull offing undertakings, people and presenting effectual proficient aid to users throughout the society. Interesting Function: I was IT Project Manager for a major system upgrade to our place loan systems to provide for hazard based pricing which involved a important sum of system alteration and a budget of over a‚ ¬1 million. Skills: Prince II, Project Management, Business Analysis, Systems Analysis, People Management. Technical Skills: Ocular Basic, IBM Business Process Modeller, Websphere, Flex.Education:Certificate in Compliance, Institute of Bankers, 2012 – PresentI am presently prosecuting a making as a Compliance Officer from the Institute of Bankers. Achieving this making will give me a sound foundation in all countries of Conformity.MSc. in Business Management, Part clip, NUI Maynooth, Sept 2010 – Aug 2012I late completed a two twelvemonth portion clip Masterss plan in NUI Maynooth and am due to finish the class in August 2012. This plan was for non-business alumnuss wishing to prosecute a calling in concern and direction. We covered topics such as Strategic Management, Society and Ethics, Financial direction and Pull offing people and squads.BSc. In Calculating Science, Part clip, Griffith College Dublin, 1997 – 2001I achieved a 1st category honours degree from Griffith College Dublin in 2001. This grade focused on the proficient facets of calculating scientific discip line and gave me a sound foundation in computing machine scheduling and systems analysis.British Computer Society, Certificate in Project Management, 2003In 2003 I was awarded a Merit in Project Management from the British Computer Society ( BCS ) . This certification is based on industry criterions of undertaking direction ( Prince II ) .Avocations and InterestsPlaying golf and horticulture Chairman of Newtown Hall Residents Association Member – Maynooth Tidy Towns AssociationProfessional AccreditationsMember of the Irish Computer Society.